Have you ever wondered what the net worth of J. Cole is? Well, the American rapper, singer, songwriter, and producer has made a fortune. J. Cole initially gained recognition from his first project, The Come Up, in 2007 and has been one of the most successful in the rap game since.
As one of Hip Hop’s biggest stars and Owner of Dreamville records, J. Cole has a net worth of $60 Million. This post will illustrate how he gained success.
J. Cole, formerly known as Jermaine Cole, was born on January 28th, 1985, at an American military base in Frankfurt, West Germany. He lived there for a brief period with his parents and brother Zach. Unfortunately, his father, who served in the U.S. Army, abandoned Cole and his family at a young age. Leaving his mother Kay to care for them, she moved him and his brother Zach back to the United States, to Fayetteville, North Carolina.
Growing up, Cole always had a passion for music and began rapping at the age of twelve. His mother bought him an ASR-X musical sampler for Christmas when he was 15—allowing Cole to perfect his production skills and work on his craft.
Cole realized that his chances of getting recognized as a rapper would be better in New York City. Therefore upon graduating from Terry Sanford High School with a 4.2 Gpa, he moved there and accepted a scholarship to St. John’s University.
J. Cole’s music inspiration is from Nas, Tupac, Jay-Z, and Eminem, some of the best lyrical rappers to grab the mic. This caused him to work and develop his basic understanding of rhyming and wordplay. At the same time it emphasized strong storytelling within his lyrics to send a message to the listener. In 2007, Cole created an entire CD’s worth of instruments with hopes of getting it in the hands of Jay-Z and praying that his idol would listen to the CD and sign him.
After waiting several hours, Cole could not get the CD into the studio where Jay-Z was recording, and Jay-Z and his entourage dismissed him. However, Cole did not give up on his music aspirations because of this and was motivated to keep going.
Cole used the instrumentals from that CD to create his debut mixtape, The Come Up, on May 4th, 2007. The mixtape was downloaded over 500,000 times and was viewed 1,800,000 times on the mixtape site Datpiff. His second mixtape, The Warm Up, got him onto the scene; the project was very successful and landed him features with big names like Jay-Z and Wale.
Furhtermore, the mixtape also earned him the Urban Music Awards Male Artist of the Year Award in 2010. Above all, the success of the mixtape prompted Jay-Z to sign Cole to Roc Nation. This gave Cole the very important cosign needed in the rap game. He provided the backbone and foundation for Cole’s career, launching him into a different stratosphere of popularity and notoriety.
J. Cole Studio Albums
Throughout Cole’s career, he has released six studio albums:
- Cole World: The Sideline Story(2011)
- Born Sinner (2013)
- Forrest Hill Driver(2014)
- 4 Your Eyez Only(2016)
- The Off-Season (2021)
These albums were number one on Billboard 2000, making him the first-ever rapper with six consecutive No. 1 studio albums. Five out of his six albums are certified platinum by the Recording Industry Association of America.
Additionally, Forbes Magazine reported J. Cole, similar to Master P, owns his masters. Meaning all of the plays from the radio and streaming sites go directly to Cole, creating a significant asset for the rapper. This allows him to sit back and let the money roll in without the needs of a third party.
J. Cole is more than just a rapper. He is also a businessman. Below is a list of some of his most successful business ventures:
In early 2007, after the release of The Come Up, Cole had aspirations to create his own outlet to release his music, which led to the creation of Dreamville Records with his manager Ibrahim Hamad. Dreamville has released nine albums, three of which have been certified platinum. Cole runs the brand with the perspective of a rapper, not as a chart chasing record label owner. He places slight pressure on his artist to make that unforgettable mainstream hit and urges them to take their time with the music and be themselves. Artists have put together better projects, generating high sales for the label because of this.
J. Cole also is tapped into the fashion world with a unique, carefree style that attracts people because it strongly contrasts the style of other famous rappers. In February 2020, PUMA saw the worth of that style and offered him a multi-year footwear and apparel partnership with their brand. Later that year, PUMA and J. Cole released their debut collaboration shoe, the PUMA RS-Dreamer retailing at 90 dollars. Cole hopes to stray away from the new style of basketball shoes. High in technology, expensive, lack of need for everyday wear. He hopes to bring back the old feel of basketball shoes, ones of which you can wear and play in. Similarly to the role Converse played in basketball during the earliest stages of the NBA.
J. Cole also owns 3% of the equity of TIDAL, one of the best music streaming platforms in the industry. The equity was gifted to Cole, hoping that exclusive content would drive up the subscription value. Jay-Z, owner of the streaming services, recently sold TIDAL for 297 Million to CEO of Twitter Jack Dorsey. Meaning Cole received around 8.91 million from that acquisition alone.
J. Cole Net Worth 2021
As of 2021, J. Cole has a net worth of $60 million. As on of the most influential rappers of his generation, J. Cole has had a very fulfilling career. From partnering with some of the biggest brands in the world and working with some of the best rappers in the game, J. Cole’s story is really one from rags to riches. As time goes on, J. Cole is sure to only increase his net worth with more ventures and collaborations.
- Stay The Course: After Jay Z did not listen to his tape, the easy thing would have been for J.Cole to quit and pursue other aspirations. Instead, he persevered,bet on himself, and used that same tape to make his debut mixtape which started his career. Afterward Cole went on to receive a record label deal from Jay-Z and equity in a company as well. “No” is a word you’re going to hear as you pursue your dreams, but you must not let it stop you. Keep going; a no means you’re closer to the next yes. Embrace the challenge of people not believing in you, and use that as motivation to be great.
- Perfect Your Craft: J.Cole has been perfecting his skills as a rapper since he was 15 years old and has also studied many rappers before him. His talent was not an overnight success; he put in the work and was rewarded for his work ethic. Through hard work, you gain experience, enabling you to think smartly to solve a critical problem and achieve success. There is no shortcut to success. Hard work is the only consistent key to achieving it.