Cole Bennett Net Worth

Cole Bennett Net Worth

Have you ever wondered what the net worth of Cole Bennett is? The American music video director and entrepreneur has made a fortune at a surprisingly young age.

As of May 2023, Cole Bennett has a net worth of $20 million. This article shows how Cole Bennett achieved his success.

Early Life

Cole Bennett was born on May 14th, 1996 in Plano, Illinois. He has two sisters. He used to spend most of his time in Chicago since there was nothing much to do in Plano.

He enrolled in DePaul University after graduating high school. However, he dropped out during his sophomore year.

Cole Bennett was deeply influenced by Austin Vesely, who worked with Chance the Rapper.


Cole Bennett’s career has developed over the course of many years since he was a teenager.

Lyrical Lemonade Blog

How Cole Bennett became the Gen Z director of hip-hop
Source: Thred

Cole Bennett is the founder of Lyrical Lemonade. He first started it as a blog when he was still in high school.

In his blog, he wrote about the music scene in Illinois. Gradually, the blog became popular among start-up local artists, especially rappers.

Music Video Director

Cole Bennett began to pursue a career in directing music videos when his mother gave him his first video camera.

When he was still a senior in high school, he directed his first music video. He simply filmed local talents from Illinois. It was nothing but raw footage of live shows.

His early videos helped Lyrical Lemonade skyrocket among local artists. This way, Cole Bennett gained great recognition in such a short time.

Career Milestones

Between 2016 and early 2017, Cole Bennett got highly recognized. He worked with megastars such as:

  • Lil Pump
  • the Slump God
  • Famous Dex
  • Ski Mask
  • Smokepurpp

Later, Cole Bennett boomed in 2018 as he got his Platinum certification from the RIAA. This certification put his name among the most acclaimed music video directors.

His recognition was even stronger after directing the music video “Lucid Dreams” for the rapper Juice WRLD. This video was number two on the list of Billboard’s Hot 100.

This put his name on the list of top music video directors, which attracted great hip-hop artists such as Kanye West, J. Cole, and Wiz Khalifa.

In 2020, Cole Bennett worked with Eminem as the director of his music video “Godzilla.”

Lyrical Lemonade Youtube Channel

Thanks to all this glam, Lyrical Lemonade is now among the most popular YouTube channels. Over the course of ten years, the channel has received over 10 million views and 20 million subscribers.

Lyrical Lemonade Talent Agency

In addition to his many endeavors, Cole Bennett has started managing artists. He now manages some rappers such as Smooky MarGielaa, Yung Pinch, and Lil Mosey.

Music Videos Directed by Cole Bennett

Cole Bennett has accumulated all such fame and success by working on several other videos for amazing shooting stars.

 Here’s a list of Cole Bennett’s most famous music videos:

  • “Far From You” – Rich the Kid
  • “Off Deez” – J.I.D (featuring J. Cole)
  • “Crisis” – Jasiah
  • “Thotiana Remix” – Lil Skies (featuring Cardi B)
  • “Thotiana Remix” – Blueface (featuring YG)
  • “Noticed” and “Blueberry Faygo” – Lil Mosey
  • “Have Mercy” – YBN Cordae
  • “Ransom” – Lil Tecca
  • “Stop Snitching Remix” – YG (featuring DaBaby)
  • “Bandit” – Juice WRLD (featuring NBA Youngboy)
  • “Thief in the Night” – Rod Wave
  • “Al Nash” – YoungBoy Never Broke Again.

Lyrical Lemonade Brand Name

Cole Bennett has made Lyrical Lemonade into a brand name. Now, he produces several items under this name, including beverages and clothes.

For instance, in 2020, he collaborated with two brands: FTP and Jordan to produce long-sleeve t-shirts, hoodies, and even shoes. They all carried the Lyrical Lemonade logo.

Summer Smash

Every year, Cole Bennett participates in the Summer Smash music festival. It features top-notch artists in all music genres.

This event secures him quite a fortune given his work as a director and artist manager.


On top of all that, as many business people do, Cole Bennett has invested in the stock market. He particularly put money in stocks of major companies such as:

  • Netflix
  • ExxonMobil
  • Paypal
  • IBM
  • Apple
  • Comcast

Cole Bennett Net Worth 2023

As of May 2023, Cole Bennett has a net worth of $20 million.

For a guy in his twenties, this is a huge success. The multi-talented Cole Bennett has made this fortune working as an artist manager, music video director, Youtube, and above all, entrepreneur.

Cole Bennett’s Cars

Like most people his age, Cole Bennett is a fan of extravagant cars. For instance, it has been reported that he owns several vehicles, including:

  • Audi A6 ($56,000)
  • Jaguar XE ($40,000)
  • Jaguar F-TYPE ($220,000)
  • Range Rover Velar ($130,000)
  • Volvo XC40 ($34,100)

Frequently Asked Questions (FAQs)

Does Cole Bennett have a degree?

Cole Bennett dropped out of DePaul University in Chicago while still a sophomore majoring in Digital Cinema. Now, he only has a high school degree.

What camera does Cole Bennett use?

To get such perfect images and videos for Lyrical Lemonade, Cole Bennett uses several types of cameras.

For instance, he uses a Canon 5D Mark III to take still photos and a Canon 7D to record videos.

Is Cole Bennett in a relationship?

Cole Bennett is very private about his personal life. There’s no reliable source to give us the truth about his romantic relationships.

However, fans believe that he was in a relationship with the model Sommer Ray back in 2021. After that, he kept posting photos of the photographer Lana Marie, which led fans to think they might be dating.

Key Takeaways

It’s Never Too Early to Create a Legend

Cole Bennett started his glamorous career when he was a high school student. He’s one of the youngest legends alive.

Follow Your Dream

If you have a passion, follow it no matter what. Cole Bennett left everything behind and focused only on achieving his goal. That’s why he has accomplished so much at such a young age.

Prosper In Other People’s Success

You don’t have to be alone at the summit. Cole Bennett’s success came with the rise of other artists and rappers. Helping others made him rise and shine.