Rob Dyrdek Net Worth

rob dyrdek net worth

Full Name Rob Dyrdek
Net Worth $100 million
Birth Date June 28, 1974
Birthplace Kettering, Ohio
Nationality American
Profession Professional skateboarder, entrepreneur, television personality
Best Known For MTV reality series Rob & Big and Rob Dyrdek’s Fantasy Factory
Social Media Links Instagram,

Have you ever wondered what the Net Worth of Rob Dyrdek is? Well, The American Entrepreneur, Reality TV Personality, and former skateboarder has gained a great deal of capital. 

He is most famously known for his roles in the reality TV shows Rob and Big, Rob Dyrdek’s Fantasy Factory, and Ridiculousness.

As of May 2023, Rob Dyrdek’s net worth is 100 million dollars. This post will reveal how he accomplished that. 

Early Life

Robert Stanley Dyrdek was born on June 28th, 1974 in Kettering, Ohio to Gene and Patty Dyrdek. Skating was an early passion for Dyrdek and he started skating at the age of 11.

Patty Dyrdek was very supportive of her son’s skating career and often took him to skate parks.

Pro skateboarder Neil Blender gifted Rob Dyrdek his first skateboard. Dyrdek became obsessed with the sport and the idea of being a professional skateboarder.

He practiced all the time and skated every day after school to chase his dreams.

Professional Skateboarding

Rob Dyrdek was a talented skater at such a young age and was able to land his first sponsorship at 12 years old. Now, he was a professional skateboarder.

When he was 16, he and Blender started their own skateboarding company, Alien Workshop.

Rob Dyrdek was now all in on skating, so he dropped out of high school and moved to Southern California to continue his skating career. 

Luckily for Dyrdek, after taking that huge risk, found another sponsor fairly quickly.

DC Shoes

At the time Droors Clothing, which is now DC Shoes, sponsored him. He began his skateboarding career by riding for them in 1995 and was with them until 2016.

Rob Dyrdek has had a huge influence on the company. He was one of the first skaters to be given his own signature line of shoes and clothes. 

He also helped design DC’s headquarters, which is now known as The Street Plaza.

Street League Skateboarding

Rob Dyrdek also is the founder of the Street League Skateboarding (SLS).

Street League Skateboarding is an international competitive game that consists of 25 professional street skateboarders, who compete for a large monetary prize.

There is a $1.6 million purse for one of the games, making it the largest overall purse in the history of the sport. The street dreams of young skateboarders come true when they compete in SLS.

The League also does great work for the community and is partnered with the Boys Club of America to create new skateparks across the state of California.

Media Career

Rob Dydrek’s net worth would explode when he began his career in television and film. He went on to star in some of the most popular reality series of all time.

Rob and Big

net worth of rob dyrdek

Rob Dyrdek made his first appearance on MTV with the show Rob and Big, which aired from 2006 to 2008. He was able to marry his skateboarding career with a career in television.

The reality TV show filmed the everyday life of Dyrdek and his close friend and bodyguard, Christopher “Big Black” Boykins. 

The two were very funny and spontaneous and did numerous activities together.

The activities consisted of extravagant purchases, skateboarding, and even attempting to break Guinness World Records.

Dyrdek set an astounding 21 Guinness World Records for skateboarding and Big Black also set two eating records.

The show was short-lived but iconic for MTV and essential to Dyrdek’s fame and wealth.

Dyrdek was able to use the show as a marketing engine for his sponsor DC Shoes.

During the three years when the show aired, the revenue for the company increased by over $300 Million. Dyrdek also made $60,000 an episode!

Rob Dyrdek’s Fantasy Factory

net worth of rob dyrdek

After the last season of Rob and Big, Rob Dyrdek kept the ball rolling with Rob Dyrdek’s Fantasy Factory.

The show first aired in 2009 and covered Dyrdek’s “Fantasy Factory”, which was a converted warehouse where Dyrdek ran his business.

The warehouse had a foam pit, basketball hoops, and an indoor skate park.

The show aired for seven seasons and Dyrdek further established himself within the television industry and became a household name.

Dyrdek increased his salary for that show and made $100,000 an episode. 


net worth of rob dyrdek

Dyrdek’s current show on MTV, Ridiculousness, first aired in 2014.

Dyrdek co-hosts the show with longtime friends, Chanel West Coast and Sterling “Steelo ” Brim.

The trio narrates as hilarious comedy clips are shown on a big screen in front of a live audience. 

The Show is one of the most-watched on MTV and has become an attraction for celebrities who sometimes make guest appearances.

Dyrdek’s sense of humor, and energetic personality make him a great TV personality. Dyrdek now commands $160,000 per episode, which has really helped him grow his net worth.

Righteous Kill (2008)

In 2008, his movie debut came when Dyrdek appeared in the film Righteous Kill, which starred Al Pacino and Robert De Niro.

He played the role of “Skateboard Kid” and only had one line in the entire movie.

Despite having a small part, it was still a great experience for Dyrdek and helped him add to his resume.

Wild Grinders

In 2012, Dyrdek started his own cartoon series called Wild Grinders.

The series is about a group of kids who skateboard and have adventures.

Dyrdek himself is a main character in the show and provides the voice for “Lil Rob”.

The show ran for two seasons on Nickelodeon.

Business Career

Between being a former professional skateboarder and a reality TV personality, Dyrdek has shown that he has a good business mind.

Orion Trucks

His first business, Orion Trucks, sells a select line of metal parts that attach to the wheels of a skateboard.

Orion trucks were not quite the success he expected but it allowed him to get his feet wet in the business world.

The business gave him a taste of what it takes to be a successful entrepreneur.

Dyrdek now holds around 18 companies, either as a founder, or investor.

As an entrepreneur, he primarily focuses on brands that have a clear exit path or 50-50 partnerships.

For most of his investments, he has a large stake within the company allowing him to benefit from dividends.

This strategy has created an abundance of cash flow, enabling him to have the capital to find new brands.

Rob Dyrdek has also been sponsored by numerous companies such as EA Skate and Monster Energy.


In December of 2018, it was announced that Dyrdek had purchased an ownership stake in the UFC.

This marks his first investment in the sports industry and gives him a seat at the table with one of the most valuable companies on earth.

The reported size of his investment has not been disclosed, but we do know that he joins celebrities such as Mark Wahlberg, Sylvester Stallone, and Ben Affleck with a piece of the pie.

Beatbox Beverages

In 2019, Dyrdek continued to add to his beverage portfolio when he invested in Beatbox Beverages.

The company sells canned alcoholic drinks that have a sweet and fruity taste.

The cans are brightly colored and have fun designs, which makes them Instagram-friendly.

Dyrdek’s investment gives him a seat on the board of directors and an opportunity to help grow the company.

DNA Distribution

In 2019, Dyrdek made headlines when he bought out the company DNA Distribution.

This move placed Dyrdek as the sole owner of the successful skateboard distribution and manufacturing company.

Superjacket Productions

In 2013, Dyrdek started his own production company called Superjacket Productions.

The company has produced Rob Dyrdek’s Fantasy Factory, Ridiculousness, and Nitro Circus.

Dyrdek is the majority stakeholder within the company and serves as the CEO.

The company has been a success and has really helped Dyrdek’s net worth grow.

Stance Socks

In 2015, Dyrdek became a co-founder of Stance Socks. The company sells socks and has been praised for its unique designs and comfort.

Dyrdek has a 20% stake in the company and is an active member of the board.

The company has partnerships with the NBA, NFL, and MLB.

Dyrdek Machine

Dyrdek has also started a venture capital firm that helps entrepreneurs get their businesses off the ground.

Dyrdek Machine is a holding company for all of his businesses and investments.

The firm invests in consumer product companies, technology, and real estate. It allows him to have control over the companies he has invested in.

Dyrdek has been quoted saying, “I love being an entrepreneur because I can work on anything that I’m passionate about. It allows me to have complete control of my career, and life”.

Below are some of the other biggest ventures he either started or is a part of:

Founder/Board Member

  • Ultra Cast
  • Black Feather Whiskey


  • Beach Whiskey
  • Ultracast 

Rob Dyrdek Net Worth Growth

Year Net Worth Contributing Factors
2006 $10 million Reality TV shows, endorsement deals
2010 $15 million Investments, clothing line, TV production company
2014 $50 million TV production company, venture capital investments, endorsement deals
2018 $80 million TV production company, investments in tech startups and real estate
2022 $100 million TV production company, investments in tech startups and real estate, clothing line, personal brand

Rob Dyrdek Net Worth 2023

As of May 2023, Rob Dyrdek’s net worth is $100 million.

Dyrdek has built an empire and has solidified himself as a successful entrepreneur. Although many think that Rob Dyrdek is a billionaire, there is no confirmation of this yet.

However, due to his ability to shine as a TV star and diversify himself as a businessman, he may become one very soon.

If he does, he would not only be one of the most influential skaters of all time but the first billionaire skateboarder.

So, when you sit down and really ask yourself, “How much is Rob Dyrdek worth?” You have to really consider all he has accomplished.

There is no doubt that Dyrdek’s net worth will continue to grow as his career continues to progress.

He has shown no signs of slowing down and we can only expect great things from him in the future.

Rob Dyrdek Salary

How much does Rob Dyrdek make per episode?

Rob Dyrdek’s salary per episode is $100,000. This is from his show, “Rob Dyrdek’s Fantasy Factory”. His salary for “Ridiculousness” has not been disclosed but it is rumored to be around $160,000 per episode.

Rob Dyrdek Assets

Robert Dyrdek is the prime example of an American success story and currently lives in Los Angeles in his huge estate. Aside from that, Dyrdek also owns homes in Ohio.

Rob Dyrdek also has no hiding places for his collection of exotic cars. He always embraced fast cars throughout his life and career.

Personal Life

Dyrdek married his Philippine-American wife Brianna Flores who proposed to him in Disneyland. They currently have 2 children together.

Frequently Asked Questions (FAQs)

Here are some of the most frequently asked questions about Rob Dyrdek:

Was Rob Dyrdek Born Rich?

No, Rob Dyrdek was not born rich. He came from a humble background and worked hard to achieve the level of success he has today.

Many people speculate that he was born rich because he achieved so much at such a young age, but that is not the case.

How Much Does Chanel West Coast Make on Ridiculousness?

Chanel West Coast makes $75,000 per episode of Ridiculousness.

This is a significant increase from her previous salary on the show, which was $50,000 per episode.

Key Takeaways

Now that you know what the net worth of Rob Dyrdek is and how he built it, let’s take a look at some of the most important lessons we can take from his journey.

Lessons Come From Loss

Dyrdek’s first business venture was unsuccessful. He kept his head up and learned from his mistakes.

Now, he has an umbrella of profitable companies and investments.

You can never lose in life, you can only learn. Once you adopt that mindset you embrace losing because you know it will only make you better. 

Take Risks

Dyrdek would not be who he is today had he not moved to the West Coast.

At a young age, it was very risky to make that big of a jump. He bet on himself, and as a result, is worth millions.

Don’t be afraid to chase your dreams by any means necessary. Risks are just a part of the journey.