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How Is The Net Worth Of Rob Dyrdek $100 Million?

Have you ever wondered what the Net Worth of Rob Dyrdek is? Well, The American Entrepreneur, Reality TV Personality, and former skateboarder has gained a great deal of capital. 

He is most famously known for his roles in the reality TV shows Rob and Big, Rob Dyrdek’s Fantasy Factory, and Ridiculousness. As of August 2022, Rob Dyrdek has a net worth of 100 million dollars. This post will reveal how he accomplished that. 

Early life

Dyrdek was born on June 28th, 1974 in Kettering, Ohio to Gene and Patty Dyrdek. Skating was an early passion for Dyrdek and he started skating at the age of 11. Professional skateboarder, Neil Blender gifted Dyrdek his first skateboard. Dyrdek became obsessed with the sport and the idea of being a professional skateboarder. He practiced all the time and skated every day after school to chase his dreams.

Professional Skateboarding

Rob Dyrdek at a business event
Source: NickiSwift

Dyrdek was a talented skater at such a young age and was able to land his first sponsorship at 12 years old. When he was 16, he and Blender started their own skateboarding company, Alien Workshop. Dyrdek was all in on skating, he dropped out of high school and moved to Southern California to continue his skating career. 

Luckily for Dyrdek, after taking that huge risk, found another sponsor fairly quickly. At the time Droors Clothing, which is now DC Shoes, sponsored him. He began riding for them in 1995 and was with them until 2016.

Dyrdek also is the founder of the Street League Skateboarding (SLS). SLS is an international competitive game that consists of 25 professional street skateboarders, who compete for a large monetary prize. There is a $1.6 million purse for one of the games, making it the largest overall purse in the history of the sport.

The League also does great work for the community and is partnered with the Boys Club of America to create new skateparks across the state of California.

Rob and Big

Dyrdek made his first appearance on MTV with the show Rob and Big, which aired from 2006 to 2008. The reality TV show filmed the everyday life of Dyrdek and his close friend and bodyguard, Christopher “Big Black” Boykins. 

The two were very funny and spontaneous and did numerous activities together. The activities consisted of extravagant purchases, skateboarding, and even attempting to break Guinness World Records. Dyrdek set an astounding 21 Guinness World Records for skateboarding and Big Black also set two eating records.

The show was short-lived but iconic for MTV and essential to Dyrdek’s fame and wealth. Dyrdek was able to use the show as a marketing engine for his sponsor DC Shoes. During the three years when the show aired, the revenue for the company increased by over $300 Million. Dyrdek also made $60,000 an episode!

Rob Dyrdek’s Fantasy Factory 

After the last season of Rob and Big, Dyrdek kept the ball rolling with Rob Dyrdek’s Fantasy Factory. The show first aired in 2009 and covered Dyrdek’s “Fantasy Factory”, which was a converted warehouse where Dyrdek ran his business. The warehouse had a foam pit, basketball hoops, and an indoor skate park.

The show aired for seven seasons and Dyrdek further established himself within the television industry and became a household name. Dyrdek increased his salary for that show and made $100,000 an episode. 


Dyrdek’s current show on MTV, Ridiculousness, First aired in 2014. Dyrdek co-hosts the show with longtime friends, Chanel West Coast and Sterling “Steelo ” Brim. The trio narrates as hilarious comedy clips are shown on a big screen in front of a live audience. 

The Show is one of the most-watched on MTV and has become an attraction for celebrities who sometimes make guest appearances. Dyrdek’s sense of humor, and energetic personality make him a great tv personality. Dyrdek now commands $160,000 per episode, which has really helped him grow his net worth.

Business Career

On top of skating and being a reality TV personality, Dyrdek has shown that he has a good business mind. His first business, Onion Trucks, sells a select line of metal parts that attach to the wheels of a skateboard.

Onion trucks were not quite the success he expected but it allowed him to get his feet wet in the business world. The business gave him a taste of what it takes to be a successful entrepreneur.

Dyrdek now holds around 18 companies, either as a founder, or investor. Dyrdek as an entrepreneur primarily focuses on brands that have a clear exit path or 50-50 partnerships. For most of his investments, he has a large stake within the company allowing him to benefit from dividends. This strategy has created an abundance of cash flow, enabling him to have the capital to find new brands. Below are some of the biggest ventures he either started or is a part of:

Founder/Board Member

  • Wild Grinders
  • Dyrdek Machines 
  • DNA Distribution
  • Ultra Cast
  • Black Feather Whiskey


  • UFC 
  • Beach Whiskey
  • Beatbox Beverages
  • Stance
  • Ultracast 

Rob Dyrdek Net Worth 2022

As of August 2022, Rob Dyrdek has a net worth of $100 million. Dyrdek has built an empire and has solidified himself as a successful entrepreneur. Although many think that Rob Dyrdek is a billionaire, there is no confirmation of this yet. However, due to his ability to shine as a TV star and diversify himself as a businessman, he may become one very soon. If he does, he would not only be one of the most influential skaters of all time but the first billionaire skateboarder.

Key Takeaways

  • Lessons come from Loss: Dyrdek’s first business venture was unsuccessful. He kept his head up and learned from his mistakes. Now he has an umbrella of profitable companies and investments. You can never lose in life, you can only learn. Once you adopt that mindset you embrace losing because you know it will only make you better. 
  • Take risks: Dyrdek would not be who he was had he not moved to the west coast. At a young age, it was very risky to make that big of a jump. He bet on himself, and as a result, is worth millions. Don’t be afraid to chase your dreams by any means necessary. Risks are just a part of the journey.

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