JoJo Siwa Net Worth

Jojo Siwa Net Worth
Full Name Joelle Joanie Siwa
Net Worth $14 million (as of 2022)
Birthdate May 19, 2003
Birthplace Omaha, Nebraska, USA
Occupation Singer, dancer, actress, social media personality, and businesswoman
Genres Pop, dance-pop, electropop, and bubblegum pop
Instruments Vocals
Labels JoJo Siwa Entertainment, Nickelodeon, and Republic Records
Years Active 2013-present
Social Media Instagram, TikTok, Twitter, Facebook, YouTube

Have you ever wondered what the net worth of JoJo Siwa is? Well, the American singer, dancer, and YouTube personality is worth a fortune.

At the young age of 18, JoJo Siwa has already accomplished more than most do in a lifetime. She is famously known for appearing on the show Dance Moms.

As of May 2023, JoJo Siwa has a net worth of $14 million. This post will illustrate how she achieved her success.

Early Life

Jojo Siwa, formerly known as Joelle Joanie Siwa, was born on May 19th, 2003, in Omaha, Nebraska.

Her mother, Jessalynn, is a professional dance instructor, and her father, Tom Siwa, is a chiropractor.

Her mother’s profession caused Siwa to be involved in dance very early. She would become the youngest contestant in Abby’s Ultimate Dance Competition.

An American dance reality competition series where participants competed for a $100,000 prize.

Unfortunately, Siwa did not win the competition, but the experience would motivate her and jump-start her highly successful career.


Siwa during an interview.
Source: Billboard

Siwa followed her up television debut with a two-year stint on the show Dance Moms. She would appear alongside her mother, and the two would quickly become fan favorites.

Siwa was known for standing up for herself and being unafraid to talk back to dance coach Abby Lee Miller. Her ability to stand her ground at such a young age appealed to the audience.

She built a massive following, and by the time she finished her two-year stint was far more popular than the show itself.

Similar to Addison Rae, Siwa would begin to monetize her influence. She would capitalize on her following and create a youtube channel.

The content ranged from Siwa doing normal daily activities to her interacting with celebrities. The channel was a huge success and currently has over 12 million subscribers.

After succeeding with YouTube, Siwa would shift her attention to a career in singing. In May of 2016, she released her debut song, Boomerang, which addresses online bullying.

Boomerang was released along with a video that has been viewed over 900 million times and has over 2.5 million likes.

Siwa was named breakout artist of the year by Vivid Seats due to the song’s success.

She was only 13 when she released Boomerang, showing how strong of a following she has.

Siwa and her management were well aware of her influence and would branch out to other ventures, hoping to have the same success.

Business Ventures

Siwa is known for her big smile and hair bows. This look inspired her to release a line of hair bows in collaboration with the fashion company Claire’s.

The bows became extremely popular amongst kids.

So popular that schools ended up banning the bows because they were distracting kids from work, and the hype surrounding them was too much for a school environment.

She would also partner with J.C. Penney to release an accessory line of bedroom decor and a doll made in her likeness.

Siwa is a star, and kids are growing up idolizing her, making her a perfect fit for department stores.

JoJo Siwa Net Worth Growth

Year Net Worth Contributing Factors
2015 $250,000 Appearances on “Dance Moms”
2016 $500,000 Merchandise sales and concert tours
2017 $3 million Continued merchandise sales, release of her book “JoJo’s Guide to the Sweet Life”
2018 $12 million Expansion of her merchandise line, release of her first single “Boomerang”
2019 $14 million Continued success of merchandise sales, starring role in “The JoJo and BowBow Show Show”

JoJo Siwa Net Worth 2023

As of May 2023, JoJo Siwa has a net worth of $14 million. Initially, television was her only source of income, but she would expand her influence, resulting in tremendous wealth.

She now receives money from YouTube, brand labels, and music streams.

Siwa is set to appear on the thirtieth season of Dancing with the Stars, so it’s fair to assume that her popularity will continue to rise.

Key Takeaways

Stand up for yourself

Siwa is a great dancer and did well in Abby’s Ultimate Dance Competition. However, she really began to gain popularity when she stood her ground and spoke out against her coach.

That spark was a leading factor in her becoming who she is today. It’s important not to let people walk over you, to be confident with yourself, and to know when someone is going too far.

Don’t get comfortable

Siwa established herself as a good dancer and tv personality and never looked back. She set no limits for herself, which enabled her to branch out into fashion and singing successfully.

No matter how successful you become in one field, always think about the next move and how you can diversify yourself for the better.