Have you ever wondered what the net worth of Addison Rae is? Well, the social media sensation, dancer, and influencer has had quite the accomplishments in her 20 short years. She is the second most followed individual on TikTok, only trailing behind Charli D’Amelio.
Like many TikTok Stars, Addison has made most of her money through sponsorships and branded merchandise. When you total all of her earnings up, Addison Rae has a net worth of 5 million dollars. In this post, we break down everything she did to become a millionaire at such a young age.
Addison Rae Easterling was born on October 6, 2000, in Lafayette, Louisiana. Her family got her into dancing as soon as she could walk, and by the time she was six, she was attending competitions across the country. She attended Lousiana State University (LSU), where she studied sports broadcasting.
Right before attending LSU, she joined TikTok in July 2019. She initially started by just uploading dance videos to trending songs on the platform. However, it didn’t take long before she would go viral. By the end of October 2019, Addison Rae had over 1 million followers on TikTok, and by November, she decided to leave LSU to pursue TikTok full time.
How Addison Rae Increased Her Social Media Fame
In an interview with Business Insider, Rae said that it was around October when she realized that she could pursue TikTok full time. She ended up starting a Youtube channel and getting more active on Instagram.
By January 2020, Rae signed with WME in January and helped form Hype House, a content creator organization, which further boosted her fame. In July 2020, Rae landed a huge deal with American Eagle to become their global spokesperson and help them with their back-to-school campaign. She also released a weekly podcast with her mom called Mama Knows Best, a podcast that strives to normalize having open conversations with your parents.
Addison Rae Net Worth 2021
As of 2021, Addison Rae has a net worth of 5 million dollars. With millions of followers across multiple platforms, she has done a fantastic job monetizing her influence. She has done everything from partnerships to launching her own cosmetic line, Item Beauty, and will even star in the upcoming film He’s All That. She also just released her debut single “Obsessed” on March 18th, 2021. According to Forbes, She is TikTok’s top-earning celebrity.
- Take everything in stride: Before Addison started her freshman year at LSU, she tried out for their dance team. Tryouts took place the spring before her freshman year, and she chose to miss her prom to make the dance tryout. She didn’t make the team, but that didn’t discourage her in the slightest. She stayed confident in her craft and kept releasing dancing videos on TikTok until she finally blew up.
- Become an Omnichannel presence: Outside of her 80 million TikTok followers, Addison Rae now has over 35 million followers on Instagram and 5 million subscribers on Youtube. An omnipresence like this is what brands are looking for when they want to partner with celebrities. How many people can you reach, and on how many platforms. Addison Rae wouldn’t have gotten deals with global brands like Reebok and American Eagle if she only had a TikTok following.
- Find others who want to grow as much as you do: When Addison first moved out to LA, she sought to formulate Hype House, a group of young TikTok personalities based in Los Angeles, California. After starting Hype House with other TikTok influencers, Addison could leverage her fellow influencers’ audiences to help herself grow much bigger than she could’ve on her own.