Charli D’Amelio Net Worth

Have you ever wondered what the net worth of Charli D’Amelio is? Well, the social media personality and TikTok superstar has accomplished in 17 years what most never do in a lifetime. She’s one of the most well-known names in modern pop culture.

Within one year of being on TikTok, Charli amassed over 100 million followers, 5 billion likes, and over 9 million subscribers on Youtube. 

Like most influencers, Charli makes her money through sponsorship deals, Youtube ad revenue, and merchandise.

As of May 2023, Charli’s net worth is $20 million. This post will dive into how Charli achieved so much success at such a young age.

Early Life

D’Amelio was born on May 1, 2004, in Norwalk, Connecticut. Her father, Marc D’Amelio, was a Republican Connecticut Senate candidate and business owner.

Her mother, Heidi D’Amelio, was a photographer and former model. Charli has one older sister, Dixie D’Amelio, who is also well known on TikTok with over 45 million followers. The two siblings have become TikTok stars in short order.

Early Love For Dance

The D’Amelio family put Charli in dance classes as soon as she could walk. She began taking dance lessons at the age of three, and by the time she was six, she was a trained competitive dancer.

She attended the private school, King School, for high school but ended up attending school virtually after she blew up on TikTok.

How Charli D’Amelio Got Started With Social Media

Charli D'Amelio on Jimmy FallonSource NBC Boston

As we know, Charli now has over 120 million TikTok followers, and she was also the first person ever to reach 100 million followers on the platform.

However, she didn’t start her social media presence on TikTok. Charli’s first social media channel was Instagram, which she started in 2016.

She started her TikTok channel in May 2019, and by August 2019, she had already reached 100k followers!

TikTok Rise to Fame

charli d'amelio net worth

TikTok is a massively popular social media platform with over 2 billion monthly active users. The app is known for its short-form videos, which are usually between 15 and 60 seconds long.

The app is especially popular with Gen Z, which is the demographic that Charli falls into. With its powerful audience insights, it’s no secret she was able to propel into TikTok fame with her videos.

In March 2019, D’Amelio posted an Instagram video on TikTok showcasing her lip-syncing.

Several months later, her duet video was credited to Move ‘With Joy’ by another video artist. This was a huge reason her account initially exploded in popularity.

Joining Hype House

charli d'amelio net worth

In November of that year, she joined “Hype House,” a TikTok group of popular content creators.

Since then, she has collaborated with other Hype House members, including Chase Hudson, Addison Rae, and Daisy Keech.

D’Amelio’s first original dance video to Lil Nas X’s “Old Town Road” went viral and currently has over 41 million views.

During her meteoric rise, she collaborated with many other TikTok influencers like Chase Hudson (30 million followers) and Addison Rae (88 million followers).

Within a few months of getting 100k followers, she then reached 1 million followers in no time. 

On November 2, 2020, Charli D’Amelio became the first person to have 100 million followers on TikTok.

The D’Amelio Show

charli d'amelio net worth

In addition to being a social media superstar, Charli has also made guest appearances on several talk shows.

Some of these include The Tonight Show Starring Jimmy Fallon, Live with Kelly and Ryan, and Good Morning America. She was even featured in a commercial for the 2020 Super Bowl!

In August 2020, it was announced that the D’Amelio family would be getting their own reality show on Hulu. The show, titled The D’Amelio Show, follows the family’s everyday life.

Charli D’Amelio’s Net Worth 2023

As of May 2023, Charli D’Amelio’s net worth is $20 million. With over 142.5 million followers on TikTok, 10 million subscribers on Youtube, and 49 million followers on Instagram, she is everywhere. She is also currently signed with United Talent Agency.

Her omnipresence has allowed her to make money from sponsored posts, eCommerce, and production deals.

She now charges over $100,000 for just one sponsored post! She also earned a whopping $1 million for appearing in a Super Bowl commercial in 2020 for Sabra Hummus.

Earnings & Endorsements

In 2020, it was estimated that Charli was making $175,000 to $200,000 per TikTok video. And with over 1.2 billion views on her videos, that’s a lot of money!

Not only does she make money from her TikTok videos, but she also has various endorsement deals. She is currently an ambassador for Fashion Nova, Hollister Co., and Benefit Cosmetics.

In 2019, it was reported that she earned $4 million from her various endorsement deals. It’s safe to say that her earnings have increased exponentially since then.

Charli has also released her own merchandise, which includes everything from hoodies to phone cases.

In 2020, she partnered with CrowdTap to launch her own line of beauty products. The line includes everything from skincare to makeup and is available at Ulta stores nationwide.

How Charli D’Amelio Spends Her Money

As a multi-millionaire, Charli D’Amelio enjoys a lavish lifestyle. She often posts photos and videos of herself living it up in her multi-million dollar mansion.

She also enjoys taking luxurious vacations and has even posted videos of herself flying private jets.

In 2020, she surprised her mother with a brand new Tesla Model X for her birthday. The car is estimated to cost around $140,000!

She also gifted her sister, Dixie, a Jeep Wrangler for her 18th birthday. The car is estimated to cost around $40,000.

Charli definitely knows how to spend her money!


Although D’Amelio is young, she understands the importance of giving back.

When she cracked 100 million followers on TikTok in 2021, the platform awarded her with $100,000. She donated the entirety of the award to the American Dance Movement.

Key Takeaways

Now that you know what the net worth of Charli D’Amelio is and how she built it, let’s take a look at some of the most important lessons we can take from her journey.

Collabs Are the Fastest Way to Grow Your Account

Charli used a strategy that many influencers use to grow their account: collab. There are two ways to reach new audiences.

You can do so organically (through a search algorithm or hashtags), or you can leverage other people’s audiences (through paid promotional posts or collaborations).

As Charli’s account started to grow, she started working with other influencers in her space, allowing her account to grow even faster. She’s even been featured in multiple music videos.

The best thing about this strategy is that it’s completely free, and most accounts, as long as you’re a similar size to them, will agree to a collab as it helps them as well.

Master One Platform, Then Expand

When people try to start a brand, they make the mistake of launching on multiple platforms.

Being on various platforms before you have made a name for yourself is difficult as audiences won’t know who you are at first. Charli, for example, just made videos on TikTok.

This allowed her to create consistent, quality content for a growing user base before branding out into different media outlets.

After her virality, she launched a Youtube channel, grew her Instagram account, and now appears on shows like Jimmy Kimmel.

Become A Multi-Channel Presence

Tying into the previous point, Charli is increasingly moving beyond TikTok.

By the end of 2020, Charli had already launched a podcast, got more serious with her Youtube posting, and there are even talks about her getting a book deal and TV show.

You never know when the next social media app will go out of business like how MySpace and Vine did.

The only way you can defend yourself from a media platform becoming obsolete is to be on all of them.