Bailey Sarian Net Worth

Bailey Sarian Net Worth

Have you ever wondered what the net worth of Bailey Sarian is? Bailey Sarian is a social media personality and YouTube celebrity famous for her makeup series “Murder, Mystery, and Makeup.”

The professional makeup artist started posting makeup videos in 2013. Bailey Sarian now posts new videos where she collaborates with many famous makeup brands while telling true crime and mystery stories.

As of May 2023, Bailey Sarian has an estimated net worth of $8 million.

Early Life

Bailey Sarian was born on November 26, 1988, in Southern California. The YouTuber graduated from Paloma Valley High School in Menifee, California.

Bailey’s mother, Cindy Sarian worked as a 911 dispatcher. During Bailey’s childhood, her mother often brought her to work.

There, Sarian’s interest in true crime grew, which eventually led to her widespread success.

Sarian’s first job was as a lifeguard, and then she worked at a local smoothie place. After that, she started working as a photographer. Bailey Sarian took pictures of families, kids, and newborns.

Shortly after, she started working at Best Buy for two years.

As for her interest in cosmetics, Sarian was an established makeup artist right out of high school. She worked for big makeup brands, like Urban Decay and Sephora.

Furthermore, Bailey Sarian was a content creator for IPSY, a subscription service that provides monthly makeup bags that contain five samples.

Meanwhile, Bailey Sarian was doing makeup for weddings, music videos, and advertisements.

YouTube Career

Bailey Sarian started her YouTube channel on January 23, 2013. At first, the channel involved only makeup tips, makeup tutorials, cosmetic techniques, and hauls.

Things took a turn for the better in January 2019. The beauty guru launched the Murder, Mystery, and Makeup series on her YouTube channel.

In these videos, the makeup artist recounts famous true-crime stories, unsolved murders, and creepy tales. Bailey Sarian’s videos were the first of this kind and people loved them.

Basically, Sarian started the “True Crime” genre of YouTube videos, which many YouTubers picked up from her afterward.

While her channel was already quite successful, this series reached unprecedented popularity during the COVID-19 lockdown in 2020. That’s because online content consumption was at an all-time high.

Furthermore, snippets from her YouTube channel got insanely popular on TikTok.

All of this led to the increase in Bailey Sarian’s YouTube subscribers from 780,000 at the beginning of 2020, to over three million by the end of the year.

As we’re writing this article, her YouTube channel has 884,457,985 views in total.

In fact, YouTube included Sarian in its list of “Top Breakout Creators Of The Year 2020”. As of May 2023, Bailey has about 6.7 million subscribers tuning in to her long videos.

The most popular video on Sarian’s channel is the one about Jeffrey Dahmer with more than 25 million views as of the time we’re writing this article. She talks about his murders and how he almost got caught.

Sarian’s other popular videos are about Casey Anthony, Richard Ramirez, and some murder mysteries.


Sarian has also collaborated with Netflix. She has multiple videos on Netflix’s official channel and on the “Case Closed” series, where she applies makeup while watching thriller and mystery movies.

At the 10th Streamy Awards, NikkieTutorials gave Sarian the “Creator Honor Award.” She was also a nominee for the “Beauty Category Award,” but unfortunately, she didn’t get it.

Not just that; the social media influencer was featured in The Guardian’s best podcasts of the week. After her successful year, WME, a talent agency, signed with Sarian for representation in several areas.


Bailey Sarian launched her first podcast, Dark History, in June 2021. The beauty guru started her podcast with an episode about the DuPont chemical controversy. As expected, the episode gained a lot of recognition, and fans loved it.

In the same year, Dark History became Apple Podcasts’ ninth most popular show of the year. Several media outlets named it the best original podcast of 2021.

Plus, at the 11th Streamy Awards, the makeup artist’s podcast Dark History got the “Podcast Of The Year” award. As of May 2023, Bailey Sarian is still uploading weekly episodes.

Additionally, Bailey Sarian started another podcast, which has the same name as the YouTube series: Murder, Mystery & Makeup.

Sarian was also a guest on many podcasts, including Morbid, Ghosted! By Roz Hernandez, The Boo Crew, and The Pretty Anxious podcast.

Social Media Presence

The famous YouTuber is also an Instagram personality. Her Instagram account has a massive fan base of around 2.9 million followers as of December 2022.

Bailey Sarian is active on Twitter as well, and she has around 440k followers. On the other hand, her Facebook page has over 11 million followers.

When it comes to TikTok, Sarian has more than 2.7 million followers. She posts updates and snippets from her videos. Most of her TikToks have more than 300K views.

Personal Life

Bailey Sarian met Fernando Valdez—a tattoo and graffiti artist—in December 2013. Fernando gave Sarian her first tattoo, as she was fond of his work.

Bailey Sarian and Fernando Valdez started dating in 2017, and Valdez won her heart when he painted her name in graffiti. The couple became engaged in the same year.

There are speculations that Bailey Sarian married Fernando Valdez in secret in 2021. However, the couple surprised many fans when they announced their breakup.

In January 2022, Bailey Sarian took to Twitter to announce her split from her long-term partner.

Bailey Sarian Net Worth 2023

As of May 2023, Bailey Sarian’s net worth is $8 million.

Most of Bailey Sarian’s income is from YouTube ad views, as she has over 800K views on her channel.

YouTube pays around $2,000 to $3,000 per 1 million views on average. However, this number may vary due to monetization and the type of ads.

Sarian also gets paid for partnerships with numerous makeup brands. With the majority of her fan base loving her thrilling videos, famous makeup brands collaborated with her, such as Loud Lacquer, Kat Von D, and Etah Love.

Moreover, Bailey Sarian has her own merchandise. Her online store sells a lot of products related to the murder mystery and makeup theme. This includes t-shirts, tote bags, and hoodies.

To add, in August 2020, Sarian released an exclusive ESTATE eyeshadow palette.

She also has an Amazon shop where she sells some of the products that she loves and earns a commission for every sale. The products range from books to skin care and hair products.

Frequently Asked Questions (FAQs)

What Are Bailey Sarian’s Favorite Games and Movies?

Bailey Sarian loves all sorts of murder mysteries, including Hunt a Killer.
As for movies, the makeup artist’s favorites are Home Alone, The Wizard of Oz, Uncle Buck, and 10 Things I Hate About You.

Is Bailey Sarian Dating Someone?

Bailey Sarian hasn’t officially stated that she’s been dating anyone since her breakup with Fernando Valdez earlier this year.

The couple has been together for about nine years, so it’s only natural for Bailey to take her time before going back to the dating world!

What’s Bailey Sarian’s Height and Weight?

Bailey Sarian is 5’8” tall. As for her weight, she’s around 132 lbs.

What’s Bailey Sarian’s Favorite Tattoo That She Has?

Bailey Sarian has many colorful tattoos. In fact, the social media personality has been featured in Inked magazine multiple times.

Bailey Sarian’s favorite tat is the mandala piece on her left calf. It was done by an artist called Menso.

Why Did Bailey Sarian Sue L’Oréal?

In 2016, Bailey Sarian sued L’Oréal for using some of her pictures in a promotional campaign without her permission.

However, the case was dismissed. Sarian hasn’t disclosed any information on the court case.

There are some speculations that Sarian had to sign an agreement to not talk about the case publicly.

Key Takeaways

Follow Your Passion Regardless of What People Think

Bailey Sarian followed her dreams by making extremely popular videos. At that time, many people didn’t believe in what she was doing. Bailey also received a lot of hate.

In fact, even when people hear about what Bailey does for a living, they think it’s quite unconventional. After all, who would think real-life murders and flawless makeup went well together?

Always Try New Things

The true crime YouTube genre wouldn’t have become a thing without Bailey Sarian. Even YouTubers who make similar storytime videos don’t quite do it like her.

Though it can be intimidating at first, it’s always worth giving it a shot. Who knows, you might end up finding a crowd who loves the things you do.

Don’t Put All Your Eggs in One Basket

Bailey Sarian was already an established makeup artist when she created her YouTube channel. However, she still made videos consistently until she gained millions of subscribers due to her series “Murder, Mystery, and Makeup.”

Bailey was set. She had millions of video views, multiple ads, and video sponsors, which surely helped Bailey Sarian earn her sizable net worth.