There is nothing more disappointing than creating and posting many videos online only to get a couple of views and likes. Creating and editing videos is not easy. It takes a lot of time and effort. When you post a video on Instagram, YouTube or TikTok, you expect a few thousand people to watch it. It is very discouraging to spend time on the minor details in your video only for no one to watch. Coming up with content is not easy, so you need to make sure the videos you post get as much traction as possible.
This could be the reason why no one is watching your video content. Read on to know how you can fix the problem.
Your videos are too long
Since the release of new video media platforms like TikTok and Instagram, no one wants to watch boring, long videos. More and more people are getting short attention spans, which means more people love to watch short videos over long ones. In fact, studies show that most social media consumers prefer to watch shorter videos.
When creating video content for such platforms, keep your audience in mind. Your videos do not need to be limited to a few seconds but don’t make them so long that your audience can’t be able to go past the first half. Depending on the content you are posting on your platforms, make sure the entire video is engaging and will attract your viewer’s attention throughout.
They are tailored to the wrong audience
When creating a social media account on any platform, you must create a strategy. The instant you create the account, you will attract a specific audience. What type of content will you be posting?
If your videos are not getting any traction, you should consider tools that will help you boost your social media platform. For example, suppose you decide to buy TikTok followers and likes. In that case, your social platform will seem more interactive, and this will gradually increase the right audience and, therefore, views on your platform.
You are using the wrong social media platforms
Many people assume that YouTube is the best place to go if you want to post any video content. Understandably so, most people on social media platforms are also on YouTube and love to consume the content.
However, only a certain type of content will do well on YouTube. Most YouTube viewers are used to lifestyle and educational videos, which means personal advertisements and short videos can only do so well on the platform. Consider the type of content you want to post and the social media platform you want to post on when uploading your videos online.
You’re not promoting your videos enough
Don’t just post the video on one social platform! So many people own social media accounts on different platforms. Therefore, it makes sense to advertise your videos on as many platforms as possible. This not only increases your engagement but the number of total view you will get on that specific video.
The videos are not well-optimized
You have to ask yourself, are your videos reaching the right audience? Are they reaching anyone at all? Optimizing your videos plays a significant role in the number of people who see them and the type of audience you will reach. Part of optimizing your videos includes adding a clear title. A clear title will give the audience an idea of what to look forward to when watching the video. Next, make sure you add an accurate description of the video if needed. Using accurate tags on the video lets, you reach more people who are looking to watch content in a specific field.
Your video titles are misleading – avoid misleading titles
Many people use clickbait to grab the attention of unknowing people and use that tactic to get them to click on the video. Clickbait is more common on YouTube but has been a growing trend on other social media platforms. While writing a shocking title is tempting, it will not rest well with some of your audience. You may lose followers, and this will affect your views.