Jerry Maguire is a fantastic all-around film. Directed by Cameron Crowe, the film features amazing and charismatic lead performances from Tom Cruise, Renée Zellweger, and Cuba Gooding Jr., some of the most memorable lines in cinematic history (“Show me the money!”, “You had me at ‘hello’”), and an emotional journey of a man who learns to not be afraid of intimacy.
However, the film also navigates the sports agency business exceptionally well. Through the depiction of Maguire’s struggles and successes as an independent agent, Jerry Maguire showcases many great tips and tricks for anyone looking to start a business.
So, here are a few lessons that young entrepreneurs can learn from Jerry Maguire.
Jerry Maguire Took A Leap of Faith
In a flash, Maguire decided to print his mission statement and send it out to his co-workers. Such a statement would end up getting him fired, but it led him to become a better person and better agent.
Maguire grew because he was willing to take a leap of faith. Starting any business or jumping into a new field involves taking a risk. Such can be frightening, but necessary to cross the threshold into a new venture.
Keep in mind, you do not have to take such a risk immediately. Maguire was working in the industry for years before he made his leap. Take time to think about your options. However, be willing to make a big move and do something that has never been done before. That’s how you will create something that has never been done before.
Manners Go a Long Way
Sometimes, being a good person is what will set you apart. Take a look at one of the opening scenes. Maguire walks around, greeting everyone he meets with a smile and firm handshake. When he introduces Rod Tidwell (Gooding Jr.), his one client, to teams at the draft floor, Maguire tells NFL executives and other players that Tidwell is an upstanding citizen.
This idea may sound simple, but it’s critical to be kind to your peers and even competition to get anywhere. Usually, this does not come from just blowing up; it comes from forgetting to respond to an email or phone call, or for not saying hello to a peer while passing them. You have to put yourself in a proper mindset when working with people that you may benefit from eventually.
Maguire’s attitude when working with Tidwell and his other clients was kind, and his professionalism is what moved Tidwell to work with him in the first place. So, try and be appropriate with everyone you meet, because you never know how it may affect you or your character. And you never want to have the reputation of being someone difficult to work with, especially when trying to start a business.
An entrepreneur that is BIG on kindness is Gary Vee. If you don’t believe me, believe the king of content.
Maguire turned his life around when he wrote his mission statement in a state of panic in the middle of the night. His epiphany led him to write the mission statement that would define his new job as a self-employed man. That mission statement would get him fired, but it also earned him a new partner in an accountant, Dorothy. She would become Maguire’s rock in rebuilding his life.
Maguire’s realization points from another important idea in business. Be happy and authentic with what you do. Audiences can see right through people who are working for solely financial purposes. They won’t work with someone who disingenuous.
Like showing kindness, being open and authentic with your audience will make them want to invest more in your business and your endeavors. Whatever action you take in your business, make sure that you are being as sincere and honest with your audience as possible.
Engage With Your Clients
Let’s go back to his original manuscript. Maguire’s main point was that agents should work with fewer clients and make less money to give more attention to their fewer clients. This idea shows us that as entrepreneurs, showing attention to your audience is crucial. Understanding what your audience cares about and makes them tick is more critical than compiling a list of followers without knowing any of their names.
With that said, you are going to be working with human beings, not robots. Having a more intimate relationship with an audience benefits you tremendously. It will help you connect with them, as you will be aware of what’s important to them, allowing you to deliver more personalized content. You’ll get more out of your clients and audience if you show them more attention.
It took time for Maguire to get going working with only Tidwell as his client. Through the course of the season, Tidwell gained more trust for Maguire, which improved his image. Getting to know your clients or audience will take time and effort, but it will do your business and work even better.
- Being close to other people is hard, as there are always people who have issues working with others. Putting work into building trust with your audience is something that will go a long way in creating strong relationships.
- Taking a leap of faith is hard and frightening, but critical to move forward with your business. Almost everything that exists was built from a person taking some form of risk, failing a few times, and then finally coming up with something great.
- As Maguire uttered at the end of his film, the only way to truly be “complete” is to work for your business dream on your terms.