No matter who you are or what you do, you are almost certainly going to be sending emails in your profession. And if I’ve learned anything so far during my brief career in sales, it’s that our time is precious to us.
Think about how many emails you receive every day. Now think about how many of those emails you read. How many times do you find yourself clicking that little trash can button over and over for emails you never even read?
The psychology of sending emails is more important now than ever, and while we’re no experts here at TSB, we’ve done plenty of research on the best practices of email marketing and sales emails. So let’s dive into the best hacks for the perfect sales and/or marketing email.
Subject Line is King
Based on statistics, the subject line of an email appears to be the most crucial deciding factor in whether or not someone chooses to open your email.
- 47% of email recipients choose whether or not to open your email based on the subject line
- 69% of email recipients report email as spam based solely on the subject line
Simply put, wording for a subject line is crucial to getting your foot in the door. Here are some recommendations we’ve found to create the best possible subject line.
According to a study by MailChimp, short, descriptive subject lines are the way to go (whether for sales or marketing). Never get too wordy. You want to bring your reader’s attention to your email, not scare them away.
When it comes to sales emails, at times, single-word subject lines are useful for grabbing attention. Give this a try and see how it affects your open rate. Sometimes, making the subject line one word and relevant to what you’re offering can prove to be a great tactic.
Many of the same tactics used in compelling blog posts are also useful for good subject lines. For example, you’ll never see us title one of our articles, “The Super Bowl and its Ads…” we’ll write, “The Top 3 2020 Super Bowl Ads,” because it catches the eye. In a fight for attention, the internet is the Wild, Wild West.
via XKCD’s comic, “Headlines”
Now that your subject line is down pat, you’ll want to brush up your body. Here are some recommendations we’ve found that should help boost your open rate.
Keep it short. Get to the point. We’ve discussed this in our post, “The 3 Keys for a Cover Letter That Will Stand Out,” and it applies here nicely. You have a limited amount of time to both capture your reader’s attention and add value. Trim the fat as best as you can and get to the point. Tools like Grammarly are handy for formulating sentences as concise as possible.
Separate your paragraphs. Which are you more inclined to read?
Here at The Success Bug, we interview successful millennial entrepreneurs and share their stories. We also cover different areas of success, ranging from interview and job application tips, best practices for productivity, and much more. Founded in 2019, we hope to bridge the gap between hyper-successful millennials and less informed students and professionals.
Here at The Success Bug, we interview successful millennial entrepreneurs and share their stories. We also cover different areas of success, ranging from interview and job application tips, best practices for productivity, and much more.
Founded in 2019, we hope to bridge the gap between hyper-successful millennials and less informed students and professionals.
Truthfully, both could be better, but I’d bet you chose the second one. And all I did was split one sentence from the other two, but all of a sudden, the message is a lot more appealing to read. Try to apply this to your emailing habits and see how it affects your open rate.
By the numbers, these practices should help both boost your open rates and hopefully incite replies out of your emails. Let us know what you think.