Who Is Grant Cardone?
The 10X Rule by Grant Cardone is one of my favorite books of all time and the book that sparked the “10X” movement by his followers. He has become known for the ideas in this book regarding goal-setting, realizing your potential, breaking what he calls the “middle-class mentality,” etc.
Grant Cardone is the owner of several businesses offering services such as sales training for organizations, consulting and advisory services to growing businesses, real estate investment opportunities through Cardone Capital for his ever-growing real estate portfolio (thousands of multi-family units), etc.
His social media presence and Youtube channel, full of investing tips, motivational videos, etc., have allowed him to grow his 10X following; and for the past 4 years, he has hosted The 10X Growth Conference. As one of the largest business conferences in the world, it’s an opportunity for his followers to get together, network, and learn from an assortment of successful speakers. I was able to go to this year’s conference in Las Vegas this past February.
10X has become a movement. In this review of The 10X Rule by Grant Cardone, I will cover some of his talking points on how you can live your life at 10X levels.
What You’ll Learn in The 10X Rule
- When you are establishing targets/goals for yourself or your business, try to 10X those targets.
While many people think this creates goals that are unrealistic or that missing your target would be discouraging, the exact opposite happens. Due to the fact that you aimed for such a higher target, you will be more motivated to get there, and if you fall short, you still achieved far more than the initial targets you had in mind. The power of 10X goal setting!
- The Four Degrees of Action: Do nothing, Retreat, Take normal levels of action, Take massive action
“Most people fail only because they are operating at the wrong degree of action.” (Cardone, 47)
- Omnipresence should be your ultimate target.
“All-powerful companies, ideas, products, and people are omnipresent…they dominate their sector and become synonymous with that which they represent.” (Cardone, 153)
- Always Expand-Never Contract
“During major economic contractions like these, the world becomes convinced to reduce, save, be careful, and stay cautious, Although this mind-set focuses on self-preservation and protection of assets, it is the very kind of thinking that will guarantee you never get what you want.” (Cardone, 103)
Final Verdict: 8.5/10
I LOVE this book and agree with the notion that more is better. Living your life at 10X levels is definitely difficult, but aiming for extraordinary results will far exceed any average targets you had. Grant and his ideas can come off as harsh or brash sometimes, but as one of his serious followers, I know that his intentions are simply for us all to reach our full potential. The 10X Rule serves as a guide for setting goals that will exceed our expectations of ourselves, for increasing the influence of our personal or company brand, and for achieving the levels of success we deserve. You can purchase The 10X Rule, by Grant Cardone on Amazon.