Stephen Deleonardis, better known as Steve Will Do It, has become a prominent figure in the world of social media and entrepreneurship. He has rapidly ascended to fame and fortune through his outrageous challenges, pranks, and business acumen.
As a key member of the NELK Entertainment group, he has carved out a significant presence in the digital landscape.
This article delves into Steve Will Do It’s net worth and the various strategies he employed to build his multi-million dollar empire.
‘Steve Will Do It’ Bio Brief
| Name | Stephen Deleonardis |
| Popular Name | Steve |
| Date Of Birth | 26 August 1998 |
| Place Of Birth | Oviedo, Florida, USA |
| Currently Located | LA, California, USA |
| Nationality | American |
| Height | 1.77 m |
| Profession | YouTuber, Social Media Influencer, Entrepreneur |
| Income Sources | Social Media, Brand Endorsements, Business Ventures |
| Salary | $35,000+ per month Approx |
| Monthly Income | $40,000+ Approx |
| Yearly Income | $500,000+ Approx |
| Net Worth | $6 – $10 million Approx |
Steve’s Early Life & Rise to Fame
Steve’s journey to stardom began in 2017 when he started posting videos on Instagram. His unique approach of accepting and completing extreme challenges quickly caught the attention of viewers, leading to a rapidly growing follower base. In 2019, Steve transitioned to YouTube, marking a turning point in his career. His extreme challenge videos resonated with a thrill-seeking audience, propelling him to new heights of popularity.
Steve’s association with the NELK Boys, a group of content creators known for their prank videos and vlogs, further boosted his visibility. Alongside Kyle Forgeard and Jesse Sebastiani, Steve became an integral part of the NELK Entertainment ecosystem, which played a significant role in his rise to fame.
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Steve’s Income Sources and Business Ventures
Steve Will Do It’s impressive net worth stems from a diverse range of income sources:
Social Media Influence
Despite facing a YouTube ban in 2022, Steve quickly adapted by transitioning to other platforms like Rumble and Instagram. His engaging content continues to attract a massive audience, generating substantial income through views and engagement.
Brand Endorsements and Sponsorships
Steve’s large following makes him an attractive partner for brands looking to reach a young, engaged audience. Even after the YouTube controversy, he maintained numerous brand deals, showcasing his resilience and marketability.
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Business Ventures
Steve’s entrepreneurial spirit is evident in his co-founding of two successful brands:
- Full Send Clothing: This lifestyle brand, created in collaboration with the NELK Boys, has become incredibly popular among North American college students. The brand reportedly generates over $70 million in yearly profits.
- Happy Dad Hard Seltzer: Launched in 2021, this alcoholic beverage company has sold millions of cans since its release. Steve’s bold personality and creative promotional videos have been instrumental in the brand’s success.
Merchandise Sales
In addition to Full Send Clothing, Steve is involved in various merchandise sales, capitalizing on his personal brand and the NELK Boys’ popularity.
To illustrate Steve’s financial growth, here’s a table showing his estimated net worth over the years:
| Year | Estimated Net Worth |
| 2020 | $3 million |
| 2021 | $3.5 million |
| 2022 | $4 million |
| 2023 | $4.5 million |
| 2024 | $6 -$10 million |
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Steve’s Investments and Assets
Steve Will Do It has demonstrated a keen eye for investments, diversifying his portfolio beyond his primary business ventures:
Luxury Cars
Steve boasts an impressive car collection, including:
– 2021 Lamborghini Huracan Happy Dad Edition ($300,000)
– 2021 Rolls-Royce Cullinan ($500,000)
– Ferrari 455 Spider ($250,000)
– Maybach Sprinter ($250,000)
– A rare one-of-ten McLaren ($1 million)
These vehicles not only serve as status symbols but also as potential appreciating assets.
NFTs
In January 2022, Steve and the NELK Boys released an NFT collection called Full Send Meta Card. The launch was a massive success, with 10,000 cards selling out within minutes at approximately $2,300 each, generating $23 million in sales.
Startups and Cryptocurrencies
While specific details are not public, it’s believed that Steve has invested in various startups and cryptocurrencies. His involvement with Rumble, including potential pre-IPO shares, suggests an interest in emerging tech companies.
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Steve’s Controversies and Challenges
Steve’s career hasn’t been without its challenges. In 2022, his YouTube channel was permanently banned, forcing him to pivot to other platforms. This setback, however, demonstrated Steve’s adaptability and resilience. He quickly transitioned to Rumble, where he continues to produce content and maintain his audience.
Legal issues have also been a part of Steve’s journey, with reports of multiple arrests. These incidents, while potentially damaging, have not significantly impacted his career or business ventures thus far.
Steve’s Philanthropy and Personal Life
Despite his wild persona, Steve has shown a generous side through various charitable efforts. He has made donations to organizations such as the Make-A-Wish Foundation, St. Jude Children’s Research Hospital, and the Wounded Warrior Project. His philanthropic gestures often involve surprising fans with gifts, including expensive items like cars.
In his personal life, Steve has been in a long-term relationship with his high school sweetheart, Celina Smith. While he maintains a degree of privacy, his social media presence often gives glimpses into his lavish lifestyle and travels.
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Steve’s Future Prospects
As Steve Will Do It continues to evolve his brand and business ventures, his net worth is likely to grow. The success of Happy Dad Hard Seltzer and Full Send Clothing provides a solid foundation for future expansion. Additionally, his ability to adapt to new platforms after the YouTube ban demonstrates his resilience and potential for long-term success in the ever-changing digital landscape.
Potential areas for growth include:
- Expanding the Happy Dad Hard Seltzer brand internationally
- Launching new product lines under the Full Send umbrella
- Exploring opportunities in the metaverse and Web3 space
- Developing a podcast or streaming show on platforms like Rumble
Conclusion
Steve Will Do It’s journey from a small-town Florida kid to a multi-millionaire entrepreneur is a testament to the power of social media, strategic business decisions, and an unwavering commitment to pushing boundaries. With an estimated net worth of $6-10 million in 2024, Steve has proven that outrageous content, when coupled with smart business acumen, can lead to substantial financial success.
As Steve Will Do It moves forward, his entrepreneurial spirit and adaptability suggest that his empire will continue to grow. Whether through new business ventures, strategic investments, or evolving content strategies, Steve Deleonardis has positioned himself as a notable figure in the intersection of social media entertainment and entrepreneurship.