Learning to attract real estate clients can be tricky when you’re new to the game. Luckily, even starting from scratch, it’s possible to build a thriving client base if you have enough perseverance or turn to US real estate copywriters.
We’ve compiled a list of tips to help you build your client list and the thriving real estate career you’ve always wanted.
Here are some ways to get real estate clients:
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Buy Real Estate Leads
Perhaps the easiest way to get real estate leads is to buy them from lead generation. These companies advertise on your behalf to attract customers interested in selling or buying a home.
They will then provide you with the contact information of these potential customers so that you can get in touch with them.
Many services also provide full customer relationship management (CRM) features such as automated tracking, appointment scheduling, and more.
Engage With Your Community
Building relationships with people in the areas you want to work in is a great way to get your name out there. You can do this by volunteering at community events, donating gift baskets at charity auctions, or even giving away gifts to local businesses.
The more people you can reach, the more potential customer base you will have. After all, if you make enough genuine outreach, people will recognize you and your services by name. And when the time comes to sell or buy a house, you will be the first thing they think about.
Ask for recommendations and feedback
According to the National Association of Realtors (NAR), 68% of people who have used a real estate agent found that agent through their family or friends.
This means that your existing customers can play a huge role in attracting new customers. As long as you provide excellent service throughout the transaction, your customers likely won’t need prompts to recommend you to others.
Create a website
Did you know that 69% of real estate agents have their own website? According to NAR, if you don’t have one, you’re missing out on valuable web traffic, as 51% of homebuyers use the internet to find the home they want to buy.
The most common type of real estate website is the Internet Data Exchange (IDX) site, which automatically showcases all of your MLS listings. This way, you can promote your seller clients and also attract new buyer clients.
However, you can also have a more basic website that lists your majors, affiliate brokerage, track record, and a contact form.
Posting on Social Media
Social media is another great tool for attracting customers. You’ll want to have profiles on all major services, including Facebook, Twitter, and Instagram.
Want to learn how to attract real estate clients through social media? Post about your current listings, services you offer, or success stories about how you’ve helped clients in the past. You might even consider looking for pay-per-click (PPC) ads on sites like Facebook and Google.
This type of ad shows your ad content to targeted users based on their search behavior or demographics, but you will only pay each time a person clicks on the ad.
To keep your social media accounts running smoothly, we also recommend trying out social media management software that lets you schedule updates in advance so you don’t have to take time from customers to post.
Specialize in a niche
Your area probably has dozens of up-and-coming real estate agents, but how many high-end real estate agents does it have? Or agricultural real estate agents? Chances are, fewer people specialize in these areas, which means you’ll have less competition to contend with.
Once you choose a niche and market yourself as a local expert in that particular situation, you become a person in your area. Of course, building yourself up as an expert takes time.
You will most likely need to start blogging about your niche, partner with brokers who already have experience in that niche, or even send mailers to people who fit your niche.
Contribute to news articles
If you really want to get your name out there as a knowledgeable agent, one way to do that is to contribute to news articles. By offering your experience and acting as a source for journalists, you can position yourself as an expert in your field.
When people read an article in which you are quoted, they contact you if they have further questions or need help selling or buying. The quote in the article also gives you the opportunity to get a backlink, which can improve your site’s visibility.
Offer free services
Everyone knows selling a home is expensive, so do your best to assuage sellers’ fears by offering free services.
For example, including professional photography in your services can save the seller several hundred dollars. Be sure to mention it in all your ads to stand out.
You should also offer free market benchmarking to all customers, even before they log in with you. Sure, it’s more work for you, but it doesn’t cost you anything extra and can make sellers more willing to work with you.
Now that you know how to attract real estate clients, it’s time to get to work. Over time clients may come to you over time, but when you first start, you must come to clients.
Do your best to advertise yourself online and in your local community, and you will start building a strong client base. While it will take time and effort, you will eventually find client acquisition methods that work for you.