Social media has become an important tool, not only for large businesses but for small companies, too. But most entrepreneurs don’t know how to use social media to their advantage. Platforms like Facebook, LinkedIn, and Instagram allow you to do a lot more than simply post images and or text messages.
If you’re struggling to understand how social media works or how to increase your following, then you may find some valuable tips in this post. We’ve provided six ways to become successful online, no matter what social media platform you use.
1) Create a Social Media Strategy
Creating a social media strategy allows you to achieve your goals and objectives on your advertising platforms. If you don’t have a proper strategy, your advertising and marketing efforts may become inconsistent and ineffective.
Use a spreadsheet or write down your strategy in a notepad. Start with how you’ll create accounts for each social media platform and who will be responsible for monitoring them. In your planning, you can state who will have access to all the passwords and how often you’d like them to post on each platform.
Make sure your social media goals align with your company’s mission and objectives. A proper plan will help you drive website traffic and create brand awareness more efficiently for your company.
2) Get to Know Your Audience
One of the most important steps when creating social media accounts for your business is getting to know your audience and their behavior. You won’t be able to reach your target market if you’re using the incorrect social media platform for advertising.
For example, Facebook has a diverse demographic. This means there are people of all ages and cultural backgrounds, and who are in various income brackets that use the platform. Companies such as Netflix, Wendy’s, and Nike use Facebook to push advertising campaigns because of the large demographic on the site.
On the other hand, if you’re pushing content onto models or artists, then Instagram may be the better option for you. LinkedIn is more corporate orientated which makes it ideal for recruiters to find candidates or other businesses to partner with.
3) Know the Ins and Outs of Each Social Media Platform
Before you decide to post content on your social media platforms, get to know them thoroughly first. Go through all the settings, options, and features so you know how to operate them properly.
For example, take a look at how you can post videos and images onto Instagram Stories. Or learn how to create videos on TikTok using transitions, effects, and music. When you know your social media pages well, you’ll be better equipped at making the right content that’s appealing to your audience.
4) Always Engage with Your Audience
The easiest steps when creating accounts for social media are adding profile pictures and editing your bio. The difficult part is increasing your following and boosting your engagements. You must always engage with your audience because it can help increase your page’s ranking.
If a person comments on your posts, respond to them with a friendly message and consider liking their comments. When you engage with your audience, it makes them feel important and valued. They’ll then feel more comfortable coming back to visit your pages.
5) Create More Videos
People on social media appreciate videos more than reading long-form texts or looking at images that have no context. It’s also proven that video content gets more exposure and engagement compared to other types of posts.
There are easy ways you can create professional videos that don’t take up a chunk of your time. Use themed video templates to make content in minutes. You can choose any theme, like flower designs or black-and-white templates, to make your videos stand out.
What’s more, you can customize these templates, such as changing the color of fonts or accents to complement your company’s logo.
6) Use Hashtags and Keywords
When creating content on social media, it’s important to incorporate SEO (Search Engine Optimization) practices. This means that you should use hashtags or keywords in your descriptions so that you can reach a wider audience.
You can also use hashtags for advertising campaigns or competitions. For instance, you can ask your followers to use a specific hashtag so you can keep tabs on anyone who’s entered a competition or interacted with your adverts.
With the right keywords and hashtags, you can boost your online presence and make your content more searchable. Take a look at how big companies like Coca-Cola and Amazon use hashtags for promotions or advertising campaigns if you’re looking for inspiration.
Many entrepreneurs create social media accounts but don’t do any work on them to increase their following or their page ranking. If you’re one of those business owners that doesn’t know how to use social media, then consider the tips we’ve provided in this post.
Start with a social media strategy and then work towards those goals every day. Learn more about each platform so you know which advertising campaigns will work well on certain accounts.
You can also use social media tools to help you schedule posts and release them when the time is right. With the right tools and know-how, you’ll become a social media master in no time.