Marketing

Thinking of becomming a freelance writer? In this piece we cover how to become a freelance writer and improve your writing skills

Ever have Facebook Ads get rejected and you don’t know why? If so, read this post to learn the most common reasons why ads get turned down.

New to the world of digital marketing? Look here to check out Search Engine Optimization, why its useful and some tips to implement in your business.

Marketing your business on social media and online platforms is a crucial step in gaining an audience and achieving success. It’s unheard of for any business to not have somewhat of a presence on social

During the summer of 2019, I had the privilege of working at Conductor, an SEO agency based in Manhattan. This company served as my first real experience in the corporate world and introduced me to

As we navigate these incredibly uncertain times, it is important to notice what marketing adaptations will look like in the face of COVID-19. For many of us, it means wearing masks in crowded spaces, enjoying

With society turned upside down in a few short weeks, marketing to consumers is a difficult task and can leave businesses unsure of where to start. While most companies and brands are no strangers to

Have you ever heard of the term decommoditize? If not, you’re missing out on the strategy that top businesses everywhere use to differentiate their product.

How familiar are you with AI and machine learning? Many of us consider AI to be something of the future, a spectacle found only within our favorite sci-fi movies. While cyborgs, flying cars, and lightsabers

The decision to start your own retail business may seem like a tall task, with lots of uncertainty. Luckily, the days of owning your typical brick and mortar are waning down, thanks to the emergence

Only recently have we seen influencers take control of platforms like Instagram, YouTube, and TikTok. What is it that makes their influence and popularity so valuable for businesses? And how can businesses figure out which