Small businesses face diverse challenges, including lack of funding and finding customers. One way to overcome these challenges is by marketing your products and services on social media.
And the perfect place to try should be TikTok.
TikTok has become a social media giant in recent years, with more people signing up and downloading the app year after year. It has over 1 billion users. Interestingly enough, I meet small business owners who still don’t know how to make money on TikTok.
Here are a few things that will guarantee growth.
Table of Contents
Switch To A Business Account
When joining TikTok, users have two account options – the creator and the business account. If you are a business using the creator account, you are probably denying yourself some of the benefits of a business account.
For instance, with a creator account, adding social media management tools or a website to your profile is impossible. The business account gives you access to the TikTok store, analytics for your profile, ads, and the commercial music library.
Post Engaging Content, And Regularly
Once you sign up successfully, the next task is to create content. Most people need help with this since you have to provide consistent content.
The trick to succeed in TikTok is to ensure that the videos you post are creative and engaging. People should learn more about your products or services from these videos. You should also help them realise what problems you are solving within the content and how
your product can benefit them.
For instance, if you are selling car images, you have to understand your audience and the problems they go through and design your content in such a way that it solves their current problem.
Leverage On TikTok Ads
If you have a small social media following, one problem you are facing right now is getting enough views, engagement, and conversion rates on your posts. Well, using TikTok ads can solve half of your problem.
The main benefit of sponsored ads is that they help you reach out to your target audience or new customers, especially those who don’t follow you.
For a small business, these can be beneficial to your marketing campaign. This is because as you increase followers, it also increases conversion rates and your revenue, eventually. By the way, TikTok ads are budget friendly; don’t expect to spend a fortune on them.
Engage With Your Audience – it Works
People interested in the topic or the product you are selling will comment when you post. Some will use that opportunity to give feedback, ask questions, or even give their opinion. Don’t make the mistake of not replying to these comments, even if they are criticising your services.
Instead, respond. Engage with your audience. People will trust your brand. Your comments will help you reach out to a bigger audience. Further, engagement gives you a higher chance of increasing organic reach.
Wrapping it up
If you want to make money on TikTok, you shouldn’t forget to do these things. Remember, marketing on social media might take some time, but if you are consistent with your marketing efforts, you’ll create a bigger brand that people love and appreciate.