Liver King Net Worth

Liver king Net Worth

Have you ever wondered what the net worth of Liver King is? He’s an internet celebrity preaching to his audience about a new way of living called the “Ancestral lifestyle.”

So far, he has founded several companies and has a major online presence on TikTok and Instagram.

As of May 2023, Liver King has a net worth of $1 million. Today, we’ll look at his early life, what made him famous, and how exactly he convinced people of this new lifestyle.

Early Life

The Liver king, also known as Brian Johnson, was born on the 7th of April, 1977, in Texas, United States.

He’s currently 45 years old, weighs around 189.598 lbs (86 kg), and stands at 5 ft and 7 in (173.74 cm).

Though he may seem well-fit and muscular now, Brian grew up as a skinny, short, and weak little kid. He attributed these unpleasant qualities to his lifestyle back then.

Sadly, Brian’s father passed away when he was young. So, he ended up living with his mother in San Antonio, where she did her best to care for him.

Nonetheless, his father’s loss left him feeling unstable and insecure. As a result, he was an easy target for the bullies in his school, who helped increase these feelings in him.

His colleagues weren’t pleasant to him to the point where they stole his shoes, and he had to go home barefooted once!

Over the years, Brian got more and more into training and exercising, especially after his stepfather gifted him a weight bench.

He got more obsessed, worked out a lot, and essentially changed his entire physique. Then, in school, they started comparing him to Mark Wahlberg, a Kelvin Clein model at the time!

After the Liver King finished high school, he attended Texas Tech University and even enrolled in a medical course.

However, he soon dropped out and worked at a pharma company to earn a living. He returned to college later and graduated this time.

Rise To Fame

Liver King workout techniques
Source: DMARGE

Before the spotlight fell on Brain, he worked at a dental practice that he opened with his wife, Barbra—nicknamed Liver Queen.

Both of them worked hard, and as time went by, the practice flourished.

Nonetheless, they decided to focus on Brian’s business ventures and selling nutritional supplements, so they closed the practice entirely.

As the year went on, the Liver King and his wife noticed that their kids often fell ill due to allergies or diseases.

So, to help their kids—whom they called the Savage Liver Boys—Brian and Barabra searched everywhere for how to make their children healthier.

In the end, they discovered several books, including Nutrition and Physical Degeneration by Weston A. Price and Nourishing Traditions by Sally Fallon.

They followed Sally’s advice and switched around their diets to incorporate more of the supplement their kids needed.

Thankfully, they saw a change soon enough, and the children became healthier.

This sparked Brian’s interest even more, and he began religiously following Weston’s journey in his book.

In Weston’s book, Nutrition and Physical Degeneration, he travels the world with his wife to learn about the importance of nutrition.

Weston studied the diets of “primitive” and isolated populations and discovered that their “natural” diet gave them healthier bodies and loads of energy.

In contrast, the modernized civilizations were weaker and sometimes malformed, as their diet was artificial and depended on processed, sugar-filled food.

Filled with a new sense of purpose and conviction, the Liver King decided to share his new “Ancestral lifestyle” with the world.

Essentially, this lifestyle encourages people to “eat like our early ancestors” to be healthier and gain more muscle.

People have responded to his claims on social media with various reactions. Some people were skeptical, while others saw how strong he looked and decided to believe him.

In the end, his lifestyle swept the internet by storm.

Liver King’s 9 Ancestral Tenets

The Liver King convinced his fans of this new lifestyle by giving them nine important tenets to live by. These tenants are as follows:

1.    Sleep

Though the first tenet might sound like a no-brainer, it’s not that simple. The Liver King puts sleep as his first tenet because, just like water, sleep is essential for survival.

The Liver King says that we should all get 7–8 hours of sleep every night. However, we’re not supposed to sleep on comfy, puffy mattresses!

Instead, we should sleep on hard surfaces like wooden planks—which is how the Liver King sleeps.

He explains that humans were never designed to sleep in the comfort of foamy beds and that hard floors will make our bodies more resilient and robust.

Moreover, he gives some extra ancestral tips to help make the sleeping process more beneficial.

For example, he says you should sleep in the darkest condition possible and lower your body temperature.

2.    Eat

Again, this tenet is another no-brainer but with a little twist.

Liver King’s entire problem with the current popular diets is that most of them depend on processed foods, which are high in preservatives, sugar, and salt.

To him, these types of food created weak and unhealthy generations.

So, what’s his solution to this? He didn’t simply turn towards natural food; he aimed straight for eating raw organ meat. Brian advised his audience to eat grass-fed beef, bone marrow, and organ meats.

Of course, he also “suggests” to his audience that they should buy his nutritional supplements and maintain a whole-foods diet.

If you can’t follow this tenet, then you’re missing out on one of the most critical aspects of this lifestyle.

3.    Move

Back then, gatherers and hunters always moved around to keep their tribes safe and well-fed.

Now, on the other hand, we spend too long sitting down to watch something, play video games, or even work. At least, that’s how the Liver King sees it.

So, his third tenet is for us to get up and move—especially outdoors and under the sun.

His advice is to plan a workout routine that pumps you up in the AM and then another one in the PM to help you wind down.

4.    Shield

In this tenet, the Liver King explains the importance of shielding ourselves and our families from the dangers surrounding us.

However, unlike our ancestors, we don’t need to protect ourselves from lions and wolves. Instead, we must shield our bodies from Wi-Fi signals, processed food, perfumes, and plastic.

To him, all these modern elements are a few of the main problems in our world that lead us to be unhealthy and weak.

So, to avoid all this, he suggests you turn off your Wi-Fi, stop wearing synthetic fragrances, and stop buying processed food.

5.    Connect

The Liver King asks his fans one crucial question: when was the last time you stood barefooted on the ground outside?

Not on the concrete in the middle of the road but in a park or a garden where you can feel tiny weeds tickling your feet. If your answer is “I don’t know” or “never,” then you should give it a try.

To him, this is one of the most effective ways to reconnect with nature and improve your health. He mentions how beds, houses, and even rubber shoes affect that connection.

So, he recommends starting with a simple ten-minute connection between you and gravel, dirt, or sand—it doesn’t matter what it is as long as it’s the earth. If you want, you can even hug a tree!

6.    Cold

Again, the Liver King attacks the comforts the modern world has offered us and recommends stepping away from the warmth of our homes—literally.

He explains that putting on clothes, turning on heaters, and staying away from the cold as much as possible have affected us negatively.

Our bodies are very adept at handling different temperatures—whether cold or hot—and sticking to just one temp has led our bodies into a state of limbo.

Unfortunately, not much growth or change can happen in that state. He suggests using cold showers to get more adept at handling cold weather.

By switching between cold and hot in the shower for 30 seconds each, you’ll see that you can withstand the cold better.

7.    Sun

In this tenet, the main focus falls squarely on the importance of vitamin D.

Of course, as the Liver King explained before, most of the current generation is sitting at home, and no one is getting enough sun rays.

So, he starts mentioning vitamin D’s benefits, like preventing tooth decay and improving mood and overall health. And what’s the easiest way to get vitamin D? The sun!

Hence, he recommends going out in the midday sun to help your body get more robust.

8.    Fight

Today, the regular person wakes up, eats his breakfast, and goes to work until he can return home. Thankfully, there isn’t any fighting, hunting, or struggling against nature.

However, according to the Liver King, this means we live soft lives compared to our ancestors.

This is because, back in the day, living was about survival of the fittest and every man for himself.

Yet, today, this is a little hard to come by as there aren’t any natural enemies to overcome. So, the Liver King suggested breaking old habits and dull routines.

For example, he suggested brushing your teeth with your left hand instead of your right, driving a different path, or even sitting on a chair differently.

Basically, find something that feels odd or makes you scared, and simply do it.

9.    Bond

In this tenet, the Liver King falls back on the fact that humans are inherently social creatures.

He talks about old tribes and how every person knew his role and what needed to be done in the group. Plus, he mentions how there was an ever-present sense of belonging to the group.

In the Liver King’s opinion, this type of connection and bond is essential.

Hence, he advises you to care, listen, and support your family and friends in whatever possible way.

Liver King Controversy

Sadly, late last year, we discovered that the Liver King’s entire philosophy was nothing more than a sales pitch to help him gain more money.

Apparently, his muscular form and great strength are only the results of heavy steroid usage. So, even though he’s eating raw liver, cow’s lungs, and bull’s testicles, he’s not getting as much of it as you’d think.

He issued an apology video, which was mocked by many YouTubers for its insincerity.

Liver King Net Worth 2023

As of May 2023, Liver King has a net worth of $1 million. He managed to create this little fortune by turning himself into an entrepreneur.

For starters, the Liver King owns a few companies, including Ancestral Supplements, Medicine Man Plant Company, Heart and soil, and the Fittest.

Johnson also has 1.7 million followers on Instagram and over 250,000 subscribers on YouTube, which helped him generate more revenue and buy whatever he wanted.


The Liver King owns an 8,300-square-foot Spanish-style mansion, which he shows to the fans in one of his videos. The house has a pool, an entire gym room, and even a theater room.

Moreover, he also owns the following cars:

  1. M35 Series 2.5 Ton 6×6 Cargo Truck
  2. Ford F-450
  3. Kubota M4 Utility Tractor
  4. M1 Hummer
  5. Steyr-Puch Pinzgauer

Frequently Asked Questions (FAQs)

How Often Does the Liver King Eat Liver?

The Liver King’s diet, which consists of eating raw meat and bone marrow, includes eating at least one pound of raw liver per day.

How Much Does Liver King Make a Year?

The Liver King’s annual income is just around $250,000.

What Does Liver King Have a Degree In?

The Liver King first attended college to graduate as a doctor. However, now he has a degree in biochemistry and uses his knowledge to help him in his role as Liver King.

Key Takeaways

Never Be a Bully

As we’ve seen from Brian’s story, the bullies at his school really left their mark on him. He felt weak and insecure because of them, and that’s not something someone should ever feel.

So, please, if you’re ever in a position of power, never be a bully, and don’t let the power consume you.

Instead, try being a good role model and show others how kindness and respect can make a difference.

Follow Your Dreams

Despite the bullies’ intentions of bringing the Liver King down, he persevered. Brian didn’t let them get to his spirit and worked hard over the years to become what he is today.

Now, he’s no longer the skinny weak kid that got teased; he’s a fit man that can pull around weights!

Don’t Lie

The ironic twist in the Liver King’s story is that he might’ve gotten somewhere if he hadn’t lied. That is to say, his philosophy isn’t that bad, and certain parts are beneficial based on scientific studies, like the importance of whole foods.

But, unfortunately, his entire persona is a lie. He’s not some ancestral Viking; he’s just some man trying to sell his supplements.