The 4 Strategies That Actually Increase LinkedIn Engagement

September 17, 2020

If you can be an influencer on any social media platform which one would you pick? For most people it’s Instagram. When we see people like Kylie Jenner, Cristiano Ronaldo, and Selena Gomez with over a hundred million followers each, it’s hard not to be a little jealous. Instagram is a great platform when it comes to gaining popularity. If popularity is what you want in life, then have at it! We even have a post where we show you how to gain a massive Instagram following.

However, the one thing people like more than being popular is money. So, if your goal was to be an influencer on a social media platform to make money, then there is no better platform than LinkedIn. Studies show that millionaires on average only use two social media platforms. The most used platform is LinkedIn with 47% of millionaires. The second is Facebook with 42%.

Studies also show that 75% of all registered LinkedIn users have an income of $50,000, and more than 44% have an income of over $75,000. LinkedIn is also the preferred social media platform for all B2B marketers. Over 80% of leads that come through social media come from LinkedIn’s platform.

With stats like these and over 675 million users on the platform, it’s shocking that more people aren’t trying to make money on Linkedin. One reason why people may not be using the platform as much is that few people know how to increase engagement on LinkedIn.

Since LinkedIn is full of successful professionals it can be intimidated to put yourself out there. Maybe you posted something once, but quickly became discouraged when you only saw a handful of likes.

In this post, we are going to help you master the platform and give you the only four strategies you need to increase engagement on LinkedIn.

Have A Clean Profile Page

Before you post a single thing on LinkedIn you have to make sure you have a clean profile page. It doesn’t matter how good the content you post is, if your profile is subpar then you will not be able to establish trust with your viewers. Here are the things you need to keep in mind when creating your profile page. 

Becoming A LinkedIn All Star

LinkedIn Profile Dashboard

LinkedIn has five tiers to profile strength: Beginner, Intermediate, Advanced, Expert, All Star. It is important to hit that All Star level as quick as possible. Luckily, LinkedIn makes this very straightforward.

When you first open up your LinkedIn profile it’ll show you your profile section. It will look something similar to this.

LinkedIn profile selection

As you can see, they have a profile section which has topics in it such as Intro, About, Featured, and so on. Click into each of these sections and update all the material they ask for.

This is your chance to brag about yourself. Put down all the skills, awards, and companies you have worked for. The more information here the better. When someone comes and looks at your profile, you want to give them as much information as you can. That way they can better make a decision if they want to work with you or not.

Optimize Your LinkedIn Summary For Desired Key Words

Many people go wrong in creating their LinkedIn summary. The summary is what shows right under your “About” section on LinkedIn. Many people just have a sentence like, “hard-working professional looking for a marketing job.” Ask yourself, “Would you want to hire this person?”  Probably not.

Your LinkedIn summary is going to help you stand out among the crowd. What exactly about you is hard working? In your bio, provide examples of projects you have worked on, contributed to, or spearheaded. What achievements are certifications do you have? What type of marketing job would you prefer? Do you do email marketing, SEO, content marketing, digital marketing? 

The more specific you are with your summary, the easier it is for someone to find you. Look what happens when I type in LinkedIn “make the world a better place.”

LinkedIn result for "make the world a better place"

The first result I get is someone who in their headline has “make the world a better place.” The second result is someone who has “make the world a better place” in their headline and in their job description. LinkedIn will show you everybody who has “make the world a better place” anywhere in their profile.

If you are a content marketer, you should have content marketer in your headline, as your current job, and in your summary. This means when someone searches for “Content marketer” you’re optimizing your odds of being found.

Although your profile doesn’t directly impact your post engagement, without a strong profile people are less likely to engage with you. Since your LinkedIn profile is something you can easily control, it is paramount that you do it right.

Post Regularly

LinkedIn is what I like to call a discovery platform. What that means is that LinkedIn will show your content to the people most likely to engage with it. Instagram and TikTok work in the same manner. For example, If they see that Dave constantly watches cat videos, and Ryan posts a video of his cat, they will show Dave that video even if he doesn’t follow Ryan.

This is different than other platforms like Snapchat. Snapchat is more of a branding platform. If you post a video on Snapchat about cats, Snapchat won’t show that video to other people who like cats. You use Snapchat more for cultivating a brand image with your current followers.

Since LinkedIn is a discovery platform, you want to maximize your odds of being discovered. That is why you should be posting at least two times a week but no more than fives times a week according to HubSpot. HubSpot found that anything over five times a week leads to a serious drop in engagement. 

When To Post

Remember, LinkedIn is primarily used by business professionals. This means that all of our post should go out during the work day on weekdays. Don’t publish to LinkedIn on the weekends as most users won’t be on the platform then.

Some of the best times to post are between 8 and 10 a.m. and 1 to 2 p.m. LinkedIn is one of the platforms people check right when they get into the office, or right after lunch. So try to schedule your posts around those times.

Post The Type Of Content That Already Gets Engagement

The moment you’ve all been waiting for. What are the types of content I should post to increase engagement on LinkedIn? While there isn’t a cookie-cutter answer, there are some things that consistently perform well on the platform. 

You may have been able to tell, whenever someone posts about a promotion, achievement, or graduation it tends to get a lot of engagement. However, if we are sticking to posting 2-5 times a week, you won’t always have an update to brag about. Below are the four types of content that get the best engagement, and that you can post on a regular basis. 

Tell a Zero To Hero Story To Increase LinkedIn Engagement

Did you get fired from your job and desperately looked for a new position for 6 months without any breakthroughs? And then one day when you had given up all hope, someone finally responded to your email and you were able to get back into the workforce? Stories like that go gangbusters on LinkedIn.

How to increase engagement on linkedin by telling a story

Do Some Myth Busting To Increase LinkedIn Engagement

What is a common myth that you see people believe that you know isn’t true? Myth-busting is an extremely popular topic on LinkedIn. The best type of myth-busting happens when you can prove your point. As you can see in the post below, the myth this author is busting is, “more isn’t always better.” Although that isn’t too controversial, she proves her point by showing a video that helps support her claim.

How to increase engagement on linkedin by myth busting

Speak Out On A Common Pain Point To Increase LinkedIn Engagement

If you visit LinkedIn frequently you have definitely seen a “Dear Hiring Manager” post. If not, this is how it looks.

How to increase engagement on linkedin by addressing a problem

I can’t begin to tell you how many friends I know graduated top in their class and were still jobless out of college.

That is probably the reason why posts like these do very well. Not getting a job because of a lack of experience is something many people can relate to. If you can help bring awareness to an issue that affects many people, they will support you by liking and commenting on your post.

Offer Help And Spread Positivity To Increase LinkedIn Engagement

The post below is unique because it wasn’t posted by an influencer. It was actually posted by an old classmate of mine. The post stuck out to me because it had a decent amount of likes for someone who only had 1000 connections. Take a look below.

How to increase engagement on linkedin by spreading positivity

In this post, she brings up a topic that is plaguing many Americans right now. The hardships of the Coronavirus. She then offers a helping hand to her community. By spreading positivity and hope, the post was able to do very well.

As you may have picked up on, the content that performs the best on LinkedIn are ones that invoke emotion. Think about some of the best movies of all time. They either make you laugh, make you cry, make you scared, or keep you on the edge of your seat.

You want your LinkedIn content to do one of those four things. Always think to yourself, “What emotion am I getting out of someone by posting this?” If the answer is none, then you can be pretty sure that it won’t do too well.

Expand Your Network

The final step you need to take in order to increase engagement on LinkedIn is to expand your network. Your network are going to be the first people who see your post. The more people who comment and like on your post, the more potential it has to go viral.

The best way to expand your network is to connect with people in your same niche. If you work in finance, you should connect with other people in finance. LinkedIn makes this very easy.

While you can connect with almost anyone on the platform, LinkedIn does have some rules. You cannot match with more than 30,000 people. You can only connect with 3 to 5% of your total LinkedIn connections a day. You’re only allowed to search for a limited amount of profiles and pages a month.

Having 30,000 connections is more than enough. Most LinkedIn users will never even come close to that. Being able to connect with only 3 to 5% of your total LinkedIn connections a day does hurt your growth when you first start your LinkedIn account. However, once you get around 1000 connections, this stops being an issue. The only thing you have to worry about is their limit on the number of profiles and pages you can visit a month.

Many people who want to expand their network quickly often hit this limit. This forces them to have to wait a month to grow again. Luckily, you can get around this fairly simply. Watch our quick Youtube video below on how you can do this.

As you can see, by using our strategy, you can connect with dozens of people a day, everyday, without getting blocked by LinkedIn. If you commit just 2 minutes a day to expanding your network, over the course of a few months you could build up a seriously strong following.

Key Takeaways

If you are serious about growing your business you need to be on LinkedIn. With over 675 million users, most of which business professionals, the platform is perfect for lead generation and sales. There are a lot of strategies out there that claim to increase engagement on LinkedIn. However, these four strategies are the only ones you need to actually increase engagement on LinkedIn.

Becoming an influencer won’t happen overnight. It will take some effort. Nevertheless, if you create a clean profile, post regularly, post the types of content that already get engagement, and expand your network, it’s just a matter of time.

Leave a Reply

Your email address will not be published. Required fields are marked *