Creating a blog has become one of the most popular tasks in 2020 (especially in quarantine) and it’s now easier than it ever was before. If you’re thinking about entering the world of blogging, I’m sure you’re confused and have a lot of questions. Starting a blog can seem like a daunting task; it requires thorough research and it can be difficult to know where to begin. No need to fear– here’s a simple guide on how to create the blog you’ve dreamt of creating.
Getting started with a blog is easier today than ever before. There is no coding involved and no major expenses. In this section we will help you with all the basics of starting your blog and picking your topic. We also linked to Youtube videos that show you how to create a blog if you are more of a visual learner.
Decide What You Want to Blog About
To create your blog, you need to figure out what type of content you want to publish. You may have this figured out already, but don’t worry if you don’t. Start by thinking about what interests you most and imagine ways to write about that. Many sites will recommend finding a “niche” interest area for your blog to be about, but that’s not required and your blog doesn’t have to be super niche.
Take our blog for example. We’re an entrepreneurship blog, yet we cover topics such as marketing, business, and lifestyle. The most important aspect to keep in mind is that your blog is your own– use your voice to make it unique.
Pick a Blogging Platform
To create content, you need somewhere to post your work. There are a plethora of platforms to choose from, yet Wordpress is one of the top platforms bloggers are using today. Wordpress is easy to use, super user-friendly and has many free plug-ins that will help your blog obtain traffic. Wordpress can seem a bit confusing at first, yet check out their tutorial or this beginners’ guide on YouTube by Tyler Moore.
Find a Domain Name
This part can be a little tricky because you’ll need to find a unique domain name that still speaks to your blog’s brand. Domain names are usually short, not super wordy, and are something that audiences will remember. Click here for some domain name inspiration. Remember, this name is your brand and it defines who you are.
Use a Web Hosting Account
Web hosting allows your blog to be visible on the internet, which is required if you’re looking to obtain page traffic. The hosting companies will literally “host” your blog on the internet, and users will then be able to access your content. The most popular hosting site at the moment that is compatible with Wordpress is BlueHost. BlueHost has a monthly cost that varies between the type of package, yet the small investment will be worth it if it means your blog is noticeable. Other hosting platforms include DreamHost and HostGator, which Ryan Robinson outlines in his guide to starting a blog.
Design Your Blog
The way your blog looks is perhaps the most crucial step to effectively creating your blog. We say not to judge a book by its cover, but let’s be real, we all do. It doesn’t matter if you have the best-written content on your blog, because if it doesn’t look appealing, then no one will read it.
You need to engage your audience as soon as they visit your page with enticing graphics and a pleasing color scheme. WordPress has a bunch of free themes to choose from, yet if you’re looking for something more unique, try shopping at Etsy for some reasonably priced themes.
Start Writing Blog Posts
Your blog wouldn’t be a blog if you didn’t have any content! Once you get all the basics set up, start writing immediately. You can go back and edit the design, alter your domain name, or work on your blog’s social media marketing strategy later.
For now, just start uploading some content. Keep in mind that your articles don’t have to be masterpieces; write about topics that interest you and use your own, conversational voice to get your creative juices flowing.
Realize It’s An Investment
Creating a blog takes a great deal of time and dedication. It’s an investment in your lifestyle and your finances. For your blog to be successful, you will need to put some amount of money into it, whether it be signing up for a host or picking a custom theme.
You’ll also need to dedicate some time to working on your blog and improving it as you go along. However, this investment will be so worth it once you see it pay off in the end.
Many people opt to start blogs because they know of the financial benefits it can provide. A lot of people will say that you shouldn’t be in it for the money, but it’s okay if earning a profit is one of your goals. Just be sure that you’re not only in it for the money, but also personal fulfillment purposes.
I came across this young blogging entrepreneur, By Sophia Lee, who began her blog about a year ago. This past May she was able to make over $43,000 in that month just from her blog. Unbelievable, right? But if she can do it, so can you. Here are some ways you can earn money fast through your blog:
Advertisements are a big source of revenue for many bloggers. You can either sell ad placements to companies or use programs such as Google AdSense or MediaVine. If you’re just starting, try using Google Ad Sense and once you gain more traffic you can start looking into other options.
You may think social media is the game changer to increasing your blog traffic, and while that is true, it’s not the social media you’re thinking. Facebook and Instagram are helpful in some ways, yet growth on these platforms is slow. Pinterest is on the rise in the world of blogging because it generates large amounts of traffic in a more efficient manner compared to other social media.
Sophia Lee made a YouTube video outlining her path to a successful blog and one of the most important things she emphasized was using Pinterest to gain traffic to your page. This was the only social media she used and today her Pinterest page has over 10 million monthly viewers. All the traffic brought to her page through Pinterest made her more attractive to advertisers and affiliate marketers. Follow this guide on how to use Pinterest to gain traffic to your blog.
Search engine optimization is a tool you can use to increase the visibility of your blog, thus gaining more traffic. Wordpress offers the plug-in Yoast which helps you make sure your blog post is SEO-certified; it essentially assists you in making your blog more attractive. To learn how to use SEO, check out our article, or click here for our free SEO book.
Write for Your Audience
Let’s be real: your blog is not about you. As harsh as it may sound, your audience doesn’t care about you or your experiences; they only care about themselves. People read blogs to improve themselves and apply the lessons you’ve learned to their lives. Therefore, you need to create content about your audience. Keeping the audience in mind is such a critical aspect of blogging, business, public relations, marketing, etc. You need to write something that will appeal to them, and once you start to frame your content that way, more and more people will engage with your blog. For instance, don’t title your article “How I started my Blog,” but rather title it “How You Can Start Your Blog.”
Create Courses for Purchase
You may want to consider creating and selling educational courses related to your blog once you gain enough traffic. Maybe you want to create an in-depth guide on how to use influencer marketing or how to turn your start-up idea into a business. Whatever it may be, audiences who come across your blog are looking to get something of value, and if you can provide that, they’ll be willing to pay.
Starting a blog can be challenging, frustrating, and you may not achieve success right away. It may just feel easier to give up, but don’t do it. You’ve put in all this effort already, so why throw that all away? When you feel like giving up, push through that feeling, and keep going. Commit to making your blog the best it can be.
Set aside time each day to work on your blog, even if it’s just for an hour or two. Set deadlines for yourself and create a blogging calendar to make sure you update your blog frequently. When all else fails, keep trying.
Starting a blog can seem like a difficult task, but the above tips can help you get your blog idea off the ground and running. If you’re wondering how to create a blog, nothing is holding you back from doing it, so go for it. Yes, it can be a frustrating and time-consuming process, but remember why you started it in the first place. If you get what you want in the end, whether it’s monetary or personal gain, it’ll be 100 percent worth it.
Keep in mind that this is your image, business, and your brand. Stay true to you and be genuine when you upload content to be attractive to an audience. Know that you can create a fantastic blog and that you are more than capable of achieving success.