How to Use Social Media to Promote Your Business

Social media is a powerful tool that can help you reach a wider audience and promote your brand. There are many reasons why marketing on social media is relevant and effective. Social media provides businesses with a way to connect with more potential customers.  With over two billion active users on social media platforms like …

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How To Use Pinterest to Market Your Business

pinterest for business

Marketing your business on social media and online platforms is a crucial step in gaining an audience and achieving success. It’s unheard of for any business to not have somewhat of a presence on social media; but what platform should you use to gain traffic? Try using Pinterest. While it’s important to have a presence …

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How To Spot A Bad SEO Agency

SEO Agency

During the summer of 2019, I had the privilege of working at Conductor, an SEO agency based in Manhattan. This company served as my first real experience in the corporate world and introduced me to the digital marketing industry. Before this, I had little knowledge of search engine optimization or what makes a good or …

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Marketing During COVID-19: What You Need To Know

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As we navigate these incredibly uncertain times, it is important to notice what marketing adaptations will look like in the face of COVID-19. For many of us, it means wearing masks in crowded spaces, enjoying time with friends at a 6-foot distance, and even figuring out how to manage our work-life amidst a seemingly permanent …

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Marketing Through The Pandemic

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With society turned upside down in a few short weeks, marketing to consumers is a difficult task and can leave businesses unsure of where to start. While most companies and brands are no strangers to crisis management, the pandemic is something new to us all. Implementing a successful marketing strategy becomes increasingly difficult due to …

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How To Learn SEO – The Easy Way

Learn SEO The Easy Way

Why is it that when you type in “Mattress” in Google, we see Casper.com? Is it because Casper sells mattresses? Partly, but Casper is by no means the only company that can sell a mattress. There has to be something else that Casper is doing that has them show up on the first page of …

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Navigating the World Of Influencers and Marketing

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Only recently have we seen influencers take control of platforms like Instagram, YouTube, and TikTok. What is it that makes their influence and popularity so valuable for businesses? And how can businesses figure out which influencer relationships are right for their message, target market, and overall brand? Many often question the legitimacy of an influencer …

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The Best 4 Ways To Use Facebook Ads

FB ads

You did it. You started your own company. You created an incredible product, now all you have to do is wait and let the sales start rolling in. So you wait… and wait… and wait, but no one is buying. How could this be? It may be that you’re targeting the wrong people. Customer targeting …

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Here’s Why Your Getting Clicks But No Conversions

Click Through Rate

We’ve all been there. You spent the time, you targeted the appropriate demographics, and you hit “Review and Publish.” Time to start making sales, right? You see the traffic start coming to your site. You’re getting link clicks… but no sales. It’s so frustrating! You throw your hands up in the air, thinking Facebook ads …

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9 Tips To Stop Getting Flagged As Spam

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Are you struggling, still trying to get your subscribers to open your emails? We all know email marketing is the most effective way to monetize customers, whether through an upsell, different product offering, or recurring purchase. Email marketing is one of the most powerful tools a business owner has to turn subscribers into monetary gain.  …

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