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9 Tips To Stop Getting Flagged As Spam


Are you struggling, still trying to get your subscribers to open your emails? We all know email marketing is the most effective way to monetize customers, whether through an upsell, different product offering, or recurring purchase. Email marketing is one of the most powerful tools a business owner has to turn subscribers into monetary gain. 

There are many reasons why you may not be getting the open rates you want, but the main reason is probably that you are going straight to the spam folder.

All the hard work you spent getting the image, writing the offer, and hitting send all for your subscriber never to see it. So today, we will be offering 9 tips on what you can do TODAY to stop getting flagged as spam. 

9 Tips To Stop Getting Flagged As Spam

1. You Never Got Permission

Never getting permission from a prospect to email them is the surest way you’ll end up in their spam folder. You cannot pay for subscribers. Not only is this unethical, but it also can land you in some legal trouble as it violates the CAN-SPAM Act of 2003. One thing you can try doing to make sure that your subscriber has given full permission to email them is by having a double opt-in form. While the extra steps may decrease successful sign-ups, you can rest assured that everyone on your list wants to be there.

2. Don’t Use Suspect Language

“Hey, Dale, claim your free car…” We all have received an email like this before. We also all know to almost never click on it. Even if an unfortunate soul does click on it, they usually know not to enter their social security number that, for some reason, is needed to “complete” the purchase.

Email spam filters look through the content within your email and decide whether it goes to spam or not. Anything that sounds like a promotion or offer will almost always be sent to the spam folder. However, we all have promotions from time to time and want to offer our subscribers offers without being sent to the spam folder. I’d recommend checking out this post by Automational, where they give 475 keywords to avoid using in your emails.

3. There’s No Return Address

A return address isn’t just crucial for email etiquette. Under the CAN-SPAM ACT, you must add your physical address to emails. Some small businesses work out of their home. So I understand that some people don’t want to put their home address on all of their emails. One way around this is to list your building but not your apartment number. If you live in a house, you should look into getting a PO box and listing that instead.

4. You Included An Attachment

You should never include an attachment to any email marketing campaign. The spam filter for emails cannot read your attachment itself, but it can recognize that there is an attachment in the email. In the spam filters eye, this attachment could be carrying a virus, and if there is no prior interaction between the user and the sender, this will most definitely end up in the spam folder.

Also, for the most part, there is never really a need to send a business email with an attachment. Included in the email should be the offer, link, and buttons.

5. There Is No “Unsubscribe” Button

This is another one that is not only ethical but also legally required. You cannot keep a subscriber against their will. You must always have an option at the bottom of your emails for a subscriber to be able to opt-out of your email marketing campaigns. It is always a good idea to have a voluntary form that a subscriber can fill out to see what the reason may be, but just make sure that appears after they un-subscribe.

6. There are Spelling And Grammar Mistakes

Yes, if you are trying to market yourself as a professional, it is essential to have proper spelling and grammar in your emails. We’ve all at some point seen a product or service that seemed fine at first, but after 1 or 2 spelling errors, we got turned off by it. What it signals to the user is if they don’t take the time to edit their emails, I doubt they took the time to create a fantastic product. Not only does it turn off the prospect, but it also is flagged as spam by the email. 

The reason why emails flag spelling and grammar mistakes is because the majority of phishing emails have spelling and grammar mistakes. This is because hackers are often in different countries, and English isn’t their first language. So make sure to give your email the once over before sending it to make sure you’re piece is formatted correctly.

7. You Are Getting Flagged As Spam

Remember when I said before that you want to have an unsubscribe button on your emails because it is legally required? You also want an unsubscribe button because you’d much rather someone unsubscribe from you than flag you as spam. Why would they do that? Probably because they don’t remember you. So if you are sending out a steady flow of emails and this particular subscriber has absolutely no clue who you are, they will probably mark you as spam. 

To stop this from happening, always make sure to add a logo or some branding in your emails. This will ensure that your subscriber at least knows who you are.

8. All Image No Text

Images and visuals are great for grabbing people’s attention. Marketers all over the world use this tactic to keep a viewer engaged and attentive. However, when there is an image with minimal text in the body, this raises concerns for the spam filters. This raises concerns because filters cannot read the contents of an image, and sometimes spammers will try to use that to their advantage and put an offer in an image and not in the text.

So to avoid this, try to stick to the 60/40 rule. The 60/40 rule means that the image should only be 40% of the email and the other 60% text. With this formula in mind, your email should be in safe hands.

9. Your Mailbox Usage Is Low

Finally, many spam filtering algorithms check the ratio of active vs. inactive accounts in your email list. If the scan shows that many emails in your list are inactive accounts, this raises some red flags. To prevent this from happening, you should make a habit of periodically cleaning up your email list of the subscribers who don’t engage with any of your campaigns.

Key Takeaways:

Email marketing is crucial for any business owner. However, it doesn’t matter how great of a salesman you are over email if your emails aren’t going through. If you follow these 9 steps, you can maximize your odds that your email is getting to your prospects inbox, ready for them to click on it.

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